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Best Buy builds an AI-ready content engine.
Best Buy scales governed content activation with Adobe Experience Manager Assets, Workfront, and Firefly.
Empower your sales teams with AI workspaces.
Explore Forrester’s study on how AI workspaces connect content, collaboration, and intelligence to help sales teams move faster.
Reengineer marketing for AI-drivenbuyer discovery.
Explore the Forrester customer zero case study to learn how Adobe redesigned its marketing operating model around governance, measurement, and human oversight.
What changes when AI agents become customers.
Lumen's Moria Fredrickson explains why brands must design for both AI agents and people while keeping storytelling a uniquely human skill.
AI demands collaborative leadership in marketing.
Intuit's Mos' Okediji discusses collaborative leadership in the AI era and why AI-driven change demands people-first change management.
AI agents are reshaping the CMO’s job.
Lenovo's CMO explains why marketing to AI agents is now core to the job, and where human judgment still leads.
Achieve ABM at scale for segment-of-one marketing.
Get ready to scale account-based marketing with segment-of-one strategies using AI, customer data, and automation to deliver personalized account experiences.
Announcing AI Collaborators in Workfront.
AI Collaborators in Adobe Workfront bring agents into workflows—visible, repeatable, and reviewed like any other task.
Generative AI set Vanguard up for agentic success.
Vanguard’s experience with generative AI laid the foundation for agentic AI, with people guiding every outcome.
