Frictionless buying journeys have become the goal for manufacturers and wholesalers who recognize that competitive advantage comes from digital success. At the same time, customers expect to be able to purchase anytime, anywhere, track those orders in real-time, and manage their accounts online.
The Forrester B2B Online EU Spotlight results from a survey of 300+ B2B decision makers. Read it and find out:
- How organizational structure supports mature eCommerce strategies
- The capabilities needed to enable digital purchasing
- Where merchandising and mobile advancements are being adopted
- Key recommendations to embrace B2B digital maturity