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ANALYST REPORT

Forrester Study: What It Takes To Be a Leader in B2B eCommerce: A Spotlight On Europe

About the Analyst Report

Frictionless buying journeys have become the goal for manufacturers and wholesalers who recognize that competitive advantage comes from digital success. At the same time, customers expect to be able to purchase anytime, anywhere, track those orders in real-time, and manage their accounts online.

The Forrester B2B Online EU Spotlight results from a survey of 300+ B2B decision makers. Read it and find out:

How organizational structure supports mature eCommerce strategies
The capabilities needed to enable digital purchasing
Where merchandising and mobile advancements are being adopted
Key recommendations to embrace B2B digital maturity

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Leadership in B2B eCommerce – a spotlight on Europe

CardDescription

In this Forrester study, 300+ B2B decision makers were surveyed for best practices in structuring an organization to drive eCommerce success.

cardDate

2021-12-01

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caas:content-type/report

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caas:region/north-america, caas:content-type/report, caas:products/adobe-commerce