Deliver insights for marketing impact.
To deliver the most revenue and the highest ROI, you need insights into which audiences, campaigns, channels, offers, and content are most successfully driving buyer engagement. Marketo gives you this unprecedented visibility into every interaction in the buyer journey with flexible, customized attribution models.
Not only can you use these insights to focus your efforts and resources where they’ll have the most impact and improve growth, you can dig even deeper with more advanced analysis to uncover more areas of opportunity. Most importantly, with the ability to prove the impact of your performance, you can confidently put your resources where they’ll make the biggest difference and ensure marketing always has a seat at the table.