Personalize citizen outreach and engagement.

The people you serve expect the same digital experiences they get every day. They want online interactions that are personal, seamless, and easy to access from any device. Watch the Symposium panel discuss how to identify, segment, and personalize citizen and employee communication.

Deliver your message on any channel — online and offline.

Citizens expect personal and relevant communications across email, mobile, social media, and direct mail. Modernize your outreach with Adobe to reach the right person, on the right channel, and at the right time.

• Create, manage, and deliver cross-channel communications all in one place.

• Manage and optimize the customer journey across channels — offline and online.

• Use centralized creative asset management and analytics across channels to speed workflows.

• Improve citizen experiences with one-to-one personalized content.

Devliver your message on any channel

Successful citizen communication — all channels, no roadblocks.

Everyone communicates in different ways. But we can help you learn how to master them all. Forrester recently named us a Leader in cross-channel campaign management. Read what they had to say.


“Adobe is constantly setting the bar higher for analytics and personalization success. With Adobe Experience Cloud, we can do more to orchestrate better experiences for tens of millions of customers.”

Stuart Irvine, Analytics and Optimization Lead, Heathrow Airport

Additional Resources



You can achieve truly engaging outreach by taking your email to the next level with personalized messages and campaigns based on behavior and timing.

Citizen Journey

Citizen Journey

Get to know the citizen journey so you can reach the right person at the right time — through email, mobile, offline, and more.



Synchronize all your communication efforts to give your audience a positive and fulfilling experience with your agency.

Let’s talk about what Adobe can do for your agency.