Customer intelligence: The backbone of your CX strategy

On-demand webinar  | 33 min | Free of charge


Just like any relationship, your customer relationships rely on knowledge, trust and open communication. Meeting your customers where they’re at and delivering experiences they can engage with is essential, but you can’t do it without data. Data gives your organisation the opportunity to understand how and where your customers engage the most, to identify pain points and to keep the conversation flowing.

Getting customer intelligence doesn’t have to be complicated. With the right technology, you can collect data and keep it secure, answer the big questions you have about your customer and deliver memorable experiences across a range of platforms.

Why attend this webinar?

In this session:

  • Hear how Adobe Analytics can give your analysts and marketers meaningful customer insights. 
  • Understand how to evolve from a user-centric to a person-centric approach.
  • Explore how you can democratise data and become a data-driven organisation.
Intended audience
  • Marketing Decision Makers and Practitioners
  • IT Decision Makers and Practitioners


 Hiro Awanohara

 Surbhit Jain
 Manager, Product Marketing,
 Surbhit's Linkedin

Surbhit Jain is Manager for Product Marketing with the Digital Experience Business Team for the APAC region. In his role, Surbhit is responsible for the regional product strategy, go-to-market and customer adoption for Adobe Experience Cloud solutions and the Adobe Experience Platform. Surbhit’s broader areas of expertise are within data strategy, analytics, content & personalisation and enterprise architecture; having spent 14+ years of experience across product development, sales and consulting providing strategic advice to Adobe’s customers.

Sundeep Malik

 Gaurav Kumar
 Senior Solution Consultant,
 Gaurav's Linkedin

Gaurav has more than 12 years of experience in Analytics consulting and data-driven digital transformation. With a range of consulting experience working with fortune 500 clients across Retail, FMCG, Banking, e-commerce and hospitality , Gaurav has also has first hand experience of  leading analytics and digital teams at companies such as Hilton Worldwide. An MBA in Marketing and brand management, Gaurav encompasses holistic knowledge of analytics, data science, digital media, adtech/martech and consumer marketing . In his current role, Gaurav is helping clients across South East Asia, adopt and maximise value from Adobe’s data driven experience cloud solutions - Analytics, Target , Audience Manager.

Attend the webinar now