Adobe Experience Manager Assets

An AI-powered DAM to scale modern experiences.

Streamline content production and intelligently deliver rich media experiences when and where your customers want them. Adobe Experience Manager Assets is a customizable digital asset management system (DAM) that lets you easily discover, govern, and activate millions of assets so you can deliver and scale personalized experiences.

Watch overview

Explore the features of Experience Manager Assets.

The industry-leading Adobe solution goes beyond asset management with sophisticated, user-friendly tools, AI-powered features, and collaborative workflows that let marketers get experiences into the world faster.

Discovery
Governance
Activation
Insights

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A user-friendly system to manage millions of assets.

Easily ingest, organize, and classify millions of assets so you can quickly find what you need for your projects or campaigns.

Upload any type of asset — including 3D and other rich media — using bulk ingestion or by connecting to storage applications.
Eliminate manual organization processes with features that automatically group and classify assets and their metadata so they’re easy to find.
Use advanced search and filtering functionality to find assets quickly in the DAM, across multiple instances of Experience Manager Assets, or wherever your team works.
If you can’t find what you need in your asset library, create new assets using Adobe Firefly generative AI to generate assets that fit your queries.

Learn about asset discovery

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Advanced governance, permissions, and compliance.

Use digital rights management features to ensure legal and brand compliance of content usage.

Create permissions for different roles, manage asset expiry dates, and control asset access.
Remove access to outdated assets to protect brand integrity and use digital rights management tools to maintain legal compliance.
Reduce clutter with versioning and duplication detection tools and improve efficiency with customizable workflows.
Tap into Brand-Aware Tagging to generate metadata tags based on what’s shown in your images and to automate the translations of tags so they’re searchable globally.

Learn about asset governance

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Asset optimization and activation for better experiences.

Access, transform, deliver, and optimize millions of assets to give customers the highest quality experience on any channel.

Quickly deliver brand-approved assets across channels using advanced asset management and delivery tools.
Optimize and resize image and video content to meet downstream requirements or viewer bandwidth.
Adapt, remix, and transform content to maximize asset usage for any screen with automations for imagery and rich media, including video and 3D.
Utilize Dynamic Media Templates to tailor personalized content with templates that react to contextual real-time insights.

Learn about asset activation

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Asset analysis and performance insights.

Understand the value and usage of your assets to improve future experiences.

Discover asset usage data, such as top downloads, to determine which assets are being activated and where they could be reused.
Understand asset performance across channels with first- and third-party analytics integrations.

Learn about asset insights

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Discover Experience Manager Assets in Adobe GenStudio for Performance Marketing.

Experience Manager Assets is the heart of the GenStudio Solution. It is embedded in GenStudio for Performance Marketing to ensure marketers find and use approved content directly in application.

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Forrester names Adobe a Leader in Digital Asset Management

Read the report

Great customers with great things to say.

Saved more than $2 million by streamlining asset production workflows.

Delivered 6x more product release updates annually.

Reduced time to market for new campaigns by 50%.

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Learn more about Adobe Experience Manager Assets.

Content as a Service v3 - experience-manager-assets - Wednesday, November 20, 2024 at 14:36

See all Experience Manager Assets resources

Have questions? We have answers.

What is a digital asset management platform (DAM)?

A digital asset management platform (DAM) allows you to organize, discover, and activate all your digital content and streamline content operations and workflows.

What is metadata and why is that important?

Metadata is the detailed information about your assets—such as descriptions, keywords, campaigns, audience, and authorship. Metadata enables organization, retrieval, and the creation of relevant content.

How can a DAM automate and activate content?

DAMs automate and activate content by streamlining metadata capture, content tagging, workflow processes, and distribution. This ensures efficient organization, timely delivery, and personalized activation of assets, boosting overall content management and marketing effectiveness.

What is digital rights management (DRM)?

Digital rights management (DRM) refers to all the processes, policies, and technologies that organizations use to control how digital content creators use and share digital assets. DRM protects intellectual property according to relevant copyright laws to protect both content owners and corporations as they distribute and create content across the internet.

What should I look for in a DAM?

When looking for a digital asset management, you need an AI-powered platform that not only allows you to work with a single set of assets, but also delivers unlimited variations with ease. It should also serve rich media optimized for any screen dynamically. Scalability driven by machine learning and asset searchability should also be on your wish list.

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Manage, adapt, and activate millions of digital assets.

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Adobe Experience Manager Assets is an enterprise DAM with AI tools that makes it easy to deliver cross channel, personalized experiences at scale.

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2024-11-13

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caas:content-type/product-page

ADOBE EXPERIENCE MANAGER ASSETS

ADOBE EXPERIENCE MANAGER ASSETS

An AI-powered DAM to scale modern experiences.

An AI-powered DAM to scale modern experiences.

Watch overview

Watch overview

Explore the features of Experience Manager Assets.

Explore the features of Experience Manager Assets.

A user-friendly system to manage millions of assets.

A user-friendly system to manage millions of assets.

Learn about asset discovery

Learn about asset discovery

Advanced governance, permissions, and compliance.

Advanced governance, permissions, and compliance.

Learn about asset governance

Learn about asset governance

Asset optimization and activation for better experiences.

Asset optimization and activation for better experiences.

Learn about asset activation

Learn about asset activation

Asset analysis and performance insights.

Asset analysis and performance insights.

Learn about asset insights

Learn about asset insights

Discover Experience Manager Assets in Adobe GenStudio for Performance Marketing.

Discover Experience Manager Assets in Adobe GenStudio for Performance Marketing.

Learn more

Learn more

Forrester names Adobe a Leader in Digital Asset Management

Forrester names Adobe a Leader in Digital Asset Management

Read the report

Read the report

Great customers with great things to say.

Great customers with great things to say.

Saved more than $2 million

Saved more than $2 million

Delivered 6x

Delivered 6x

Reduced time

Reduced time

by 50%.

by 50%.

Learn more about Adobe Experience Manager Assets.

Learn more about Adobe Experience Manager Assets.

See all Experience Manager Assets resources

See all Experience Manager Assets resources

Have questions? We have answers.

Have questions? We have answers.

What is a digital asset management platform (DAM)?

What is a digital asset management platform (DAM)?

digital asset management platform (DAM)

digital asset management platform (DAM)

What is metadata and why is that important?

What is metadata and why is that important?

Metadata

Metadata

How can a DAM automate and activate content?

How can a DAM automate and activate content?

automate and activate content

automate and activate content

What is digital rights management (DRM)?

What is digital rights management (DRM)?

Digital rights management (DRM)

Digital rights management (DRM)

What should I look for in a DAM?

What should I look for in a DAM?

looking for a digital asset management

looking for a digital asset management

Let’s talk about what Adobe Experience Manager Assets can do for your business.

Let’s talk about what Adobe Experience Manager Assets can do for your business.

Get started

Get started