Adobe Advertising Cloud Features

Automated media buying with a demand-side platform is the must-have for businesses to move their digital advertising strategy forward. The DSP you choose can give you the advantage that you need to successfully and cost-effectively implement your strategy, accurately forecast and predict outcomes, and give your customer an experience that delights. Adobe Advertising Cloud has been consistently named a Leader in the field by Forrester. See how we can help you become a leader in yours.

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A quarter century of digital transformation.

Digital advertising is turning 25, and we're celebrating with a look back – and a look to the future.


All on the same page when you’re all on the same platform.

Visualizing an omni-channel strategy is easier when you have a unified demand-side platform. Adobe Advertising Cloud DSP is the most comprehensive, agnostic platform that gives you access to ad inventory for practically any media and provides all the tools for quality-control, measurement, and optimization.

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Adobe Advertising Cloud is natively integrated with Adobe Analytics, so if you use both products, you can use data to power your advertising more easily and efficiently. The integration allows you to analyze the impact of targeting strategies—deep for ad creative on paid media and broad for on-site performance.

Learn more about Adobe Analytics integration

Use measurement solutions from industry leaders like Nielsen to get the full scope of a campaign’s performance both online and offline. Gain actionable insights with easy access to real-time campaign data and custom reports.

Learn more about attribution and measurement

Keep control of your brand with our industry-leading tools to ensure your advertisements display in the best possible light. Page screening capabilities detect and mitigate faulty inventory, while pre-bid filtering detects and prevents fraud, brand violations, and suboptimal viewability.

Learn more about brand safety tools

Determine the influence of brand advertising with our proprietary A/B testing tool, Experiment Designer. And to measure brand lift and channel impact, use our free, in-house, real-time survey tool.

Learn more about brand surveys and testing

Plan and buy advertising across screens and formats. Ingest existing TV and digital plans or a combination of data sets to determine the optimal inventory mix and budget allocations by channel, then accurately measure reach, frequency, and impact.

Learn more about cross-screen planner

Make the most of your time with a variety of tools, products, and integrations, including simple and flexible objective-optimization definitions, package-level performance goals, improved bulk edit and bulk creation tools, and performance metrics.

Learn more about efficiency tools

Dig deeper with more sophisticated data processing for greater insights. Raw activity logs provide rich campaign activity that go straight to your own database or data management platform. Our reporting API brings you performance metrics directly into advertiser’s native applications.

Learn more about enterprise DSP tools

Select the ideal targeting mix with multiple options including inventory targeting based on sites, apps, categories. Or, target based on audience segment, device type, manufacturer, OS, browser, connectivity, or location from the country level to zip code.

Learn more about multivariate targeting

Go beyond cookies and devices to target individuals. Associate an individual’s devices to create a single profile. And with our open, agnostic platform, it’s easy to merge data sources to augment that profile. All of this can be used to find more customers with lookalike modeling.

Learn more about people-based marketing

Automate private inventory management for guaranteed buys, as well as premium, on-demand inventory from more than 100 publishers and TV broadcasters, or from non-traditional programmatic offerings like audio, digital out of home (OOH), and social.

Learn more about premium inventory management


Simplify the creation and update of search-campaign structures with intuitive workflows and tools for automatic creation, dynamic editing, and campaign reporting that work across engines, including Google, Bing, Yahoo, and Yandex.

Learn more about advanced campaign management

Pinpoint the insights you need to tailor campaigns to your audience and increase conversions. See how customers engage with your ads across channels to get the full picture of their buying journey.

Learn more about advanced search reporting

AI-powered optimization improves performance by maximizing conversions no matter your budget. We’ve developed sophisticated bidding models, so you can get more precise campaign predictions across all your key metrics.

Learn more about performance optimization

Plan your campaign strategy with ready-to-use forecasting tools with artificial intelligence, powered by Adobe Sensei. Run simulations that show how much to spend on every campaign. Get customized spend recommendations that help stretch your budget across all your portfolios. Pinpoint insights with granular modeling down to the keyword—including cost, clicks, position, cost-per-click, and revenue.

Learn more about predictive forecasting tools

Better outcomes come from better management.

From data ingestion to campaign management, get industry-leading features that make workflows more intuitive, optimize bids, troubleshoot setup, and more. Powered by Adobe Sensei artificial intelligence, you’ll see how your campaign will turn out before you even turn it on.

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Bring the living room into the digital age.

When you understand not just what your customer does, but why they do it and how they’re different from others, you can give them what they need. We have robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why-, and how-style insights that actually deliver R.O.I. 

Bring the living room into the digital age.

We’ve brought the automation of digital media buying to traditional TV advertising. Now you can reach all your TV viewers from broadcast to linear cable inventories and combine their data to gain powerful viewer insights. 

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See your entire advertising plan from digital to TV so you can identify overlap, economic efficiencies, and audience-reach opportunities. Use digital data and viewership patterns to bridge the gap between digital and traditional TV video advertising to more effectively target households.

Learn more about TV-to-digital planning

Reach your consumers regardless of where and how they consume television content. Gain access to the most broadcast and linear cable inventory of any platform and the ability to activate private marketplaces.

Learn more about all forms of TV

Go beyond traditional age and gender demographics used in TV advertising to include viewership patterns, first-party data, brand affinity, consumer behaviors, and psychographics. You can also forecast viewing habits based on custom audience behavior and attributes.

Learn more about data-driven targeting

Understand the needs of your customers with a mix of brand surveys, measurement options for digital and offline conversions, duplication analysis, reach and frequency rankings, and Nielsen-verified, transparent, audience-reach reporting.

Learn more about TV analytics and attribution

Put your customers in context.

When you understand not just what your customer does, but why they do it and how they’re different from others, you can give them what they need. We have robust and best-in-class tools to help everyone in your company turn all the customer data you’ve gathered in to what-, why-, and how-style insights that actually deliver R.O.I. 

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Let’s talk about what Adobe Advertising Cloud can do for your business.