Retail banking. Building customers for life.
Customers want real-time, personalized experiences across every channel, with a bank designed around them. Unified data is the key to unlocking experiences customers crave. Discover how we can help you create personalized banking experiences.
Retail Banking Resources
Three tips for retail banks rising to new customer expectations.
A growing number of consumers fully expect to perform their financial-related tasks digitally and with ease. The good news: eighty-one percent of FSI companies say they realize that, according to a 2018 survey conducted by Adobe and Ovum. But saying and doing are two different things.
What digital natives want from financial services brands.
Millennials are a valuable group for the financial services industry to target, but firms are still struggling to define what makes a financial brand attractive to this group. In this article, you’ll get five tips on how financial brands can attract millennials.
Three tips for retail banks rising to new customer expectations.
A growing number of consumers fully expect to perform their financial-related tasks digitally and with ease. The good news: 81% of FSI companies say they realize that, according to a 2018 survey conducted by Adobe and Ovum. But saying and doing are two different things.
What digital natives want from financial services brands.
Millennials are a valuable group for the financial services industry to target, but firms are still struggling to define what makes a financial brand attractive to this group. In this article, you’ll get five tips on how financial brands can attract millennials.
Financial businesses are prioritizing experience to grow their ROI.
Forrester found that financial services firms investing in experience transformation are outperforming their competition by a serious margin. Learn how to gain customer loyalty by reinventing your business around the customer and deliver the personalized experiences they crave.
“When we started working with Adobe Campaign, one of the first things we did was establish annual targets for use cases and business objectives. Between the accelerated ramp up supported by Adobe Customer Solutions and the power of Adobe Campaign, we surpassed year one ROI expectations within eight months.”
“If we are truly there for customers, we need to react at the pace of their own expectations. At our bank, the motivation is there to make things better and better for customers. And our marketing people can see that at work in the data.”
Giles Richardson, Head of Analytics, RBS
When the Royal Bank of Scotland adjusted their marketing strategy to target content to return visitors, they found that people were 70–80% more likely to adopt their products.
“If we are truly there for customers, we need to react at the pace of their own expectations. At our bank, the motivation is there to make things better and better for customers. And our marketing people can see that at work in the data.”
Giles Richardson, head of analytics, RBS
When the Royal Bank of Scotland adjusted its marketing strategy to target content to return visitors, it found that people were 70–80% more likely to adopt its products.
Get a 360-degree view of your customers.
The more you know about your audience, the better you’ll connect. You need to combine all your data in one place so you can identify your most valuable audiences across every channel, and engage with customers as individuals.