Embracing GenAI: A Game Changer for Customer Experience - S717

AI, and especially generative AI, has the power to transform customer experience. But it’s still early days, and it’s challenging for CMOs and digital leaders to balance value and risk as they adopt GenAI across the value chain. It’s imperative to understand the potential, possibilities, and watch-outs surrounding this transformative technology and how to balance short-term needs and long-term opportunities.

Join our panel of TCS executives and AI experts to learn:

• Perceptions and strategies related to GenAI
• Key ingredients and best practices to successfully leverage GenAI
• Real-world impact on customer experience
• Digital twin technology’s role in ensuring success

Track: Generative AI

Presentation Style: Thought leadership

Audience Type: Advertiser, Campaign manager, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Web marketer, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Commerce professional, Content manager, Data practitioner, Designer, Email manager, IT professional, Marketing technologist, Omnichannel architect, People manager, Social strategist, Business development representative

Technical Level: General audience, Beginner, Intermediate, Advanced

Industry Focus: Financial services , Media, entertainment, and communications, Retail, Telecommunications