In-person on-demand session

Operationalizing Personalization at Scale in Financial Services - S760

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SPEAKERS

ABOUT THE SESSION

The financial services industry is complex and risk-averse, which can slow digital transformation and personalization efforts. The challenges aren’t just technical but also related to change management, modernizing platforms, introducing AI, and rethinking operating models to improve collaboration and alignment. Hear from industry leaders about their journey in navigating complex processes to successfully implement and adopt Adobe applications to accelerate their personalization initiatives.

In this session:

  • The latest findings from Adobe’s financial services CX and Digital Trends report 
  • How to establish organizational readiness for orchestrating real-time journeys 
  • Transforming the work experience through automation and seamlessly bringing people, projects, and strategy together 

Track: Customer Journey Management , Personalized Insights and Engagement

Presentation Style: Case/use study

Audience Type: Campaign manager, Digital analyst, Digital marketer, Marketing executive, Audience strategist, Marketing analyst, Marketing technologist

Technical Level: General audience

Industry Focus: Automotive, Financial services

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