Closed captions can be accessed in the video player.
In-person on-demand session
Operationalizing Personalization at Scale in Financial Services - S760
SPEAKERS
-
Sr. Director, Industry Strategy Financial Services, Adobe
-
Chief Digital Officer, BlackRock
-
SVP, Head of Digital Transformation, U.S. Bank
Featured Products
Session resources
No resources available for this session
Session Resources
Sign in to download session resources
ABOUT THE SESSION
The financial services industry is complex and risk-averse, which can slow digital transformation and personalization efforts. The challenges aren’t just technical but also related to change management, modernizing platforms, introducing AI, and rethinking operating models to improve collaboration and alignment. Hear from industry leaders about their journey in navigating complex processes to successfully implement and adopt Adobe applications to accelerate their personalization initiatives.
In this session:
- The latest findings from Adobe’s financial services CX and Digital Trends report
- How to establish organizational readiness for orchestrating real-time journeys
- Transforming the work experience through automation and seamlessly bringing people, projects, and strategy together
Track: Customer Journey Management , Personalized Insights and Engagement
Presentation Style: Case/use study
Audience Type: Campaign manager, Digital analyst, Digital marketer, Marketing executive, Audience strategist, Marketing analyst, Marketing technologist
Technical Level: General audience
Industry Focus: Automotive, Financial services
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
ADOBE GENSTUDIO