Marketers are working with increasingly complex marketing mixes — targeting multiple audiences at varying stages of the customer journey across multiple channels. Despite all these spinning plates, it’s still crucial to pinpoint which placements on which channels drive the most conversions so you can maximize their effectiveness and quickly rework underperforming campaigns.
Marketo Measure (Bizible) goes beyond the standard engagement tracking most B2B marketers are used to by automatically gathering everything you need to know about every customer interaction across every channel. With the Everytouch Attribution record, you can see which channels, campaigns, and individual pieces of content drive the most pipeline, revenue, and highest ROI. Now you can increase marketing qualified lead volume and conversion rates. And do it while clearly proving marketing’s specific contribution to closed/won deals that come through your door.