Adobe Customer Journey Analytics uses advanced machine learning (ML) and AI capabilities to uncover insights along the entire customer journey, from first touch to final conversion. With services designed specifically for marketers, analysts and content creators, it’s easy to apply AI to everyday tasks like attribution, optimising ad spend and weighting metrics. With AI, you spend less time digging through data — and more time acting on all those new insights.
Here’s how AI can help you make sense of all your data:
Improve segmentation - Use AI to identify “like” audiences across different phases of the customer journey and create new, more valuable audience segments.
Rapid-action plan evaluation - Test how specific changes to different channels, placements or audience segments affects your overall business goals.
Marketing optimisation - Quickly and predictively find the most effective channels and touchpoints and redirect budget to maximise their value.