Adobe is named a LEADER in 40+ categories related to Customer Experience Management.
Explore highlighted analyst reports by category.
INDUSTRY LEADERSHIP
Great experiences are great differentiators
For customer experience, it’s not just about marketing, analytics, advertising, content, commerce, or CRM lead management. It’s about all of them.
Digital experiences
Digital experience platforms
Read the Forrester Wave™: Digital Experience Platforms Q3 2019 report to learn how Adobe Experience Platform and real-time customer data powers digital transformation.
Get the Forrester Wave™: Digital Experience Platforms Q3 2019 report:
Enterprise marketing software suites
See why Forrester said, “Adobe wants to make marketers’ digital dreams come true in The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019".
Get The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019 report:
Content and commerce
Agile content management systems
Download The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 to see which strengths helped us to stand out.
Get The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 report:
Digital asset management for customer experience
As a Leader in The Forrester Wave™: Digital Asset Management for Customer Experiences, Q4 2019, Adobe has received the highest possible score in 18 categories, including video and emerging content support and market approach.
Get The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019 report:
B2B commerce suites
The Forrester Wave™: B2B Commerce Suites, Q2 2020, report positioned Adobe as a Leader in B2B commerce.
Get The Forrester Wave™: B2B Commerce Suites, Q2 2020 report:
B2C commerce suites
The Forrester Wave™: B2C Commerce Suites, Q2 2020 named Adobe a Leader in B2C commerce.
Get The Forrester Wave™: B2C Commerce Suites, Q2 2020 report:
Data insights & audiences
Customer analytics solutions
See why marketers and customer insight pros should consider Adobe in The Forrester Wave™: Customer Analytics Technologies, Q3 2020 report.
Get The Forrester Wave™: Customer Analytics Technologies, Q3 2020 report:
Digital intelligence platforms
Adobe scored five out of five in 15 criteria in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019 report.
Get The Forrester Wave™: Digital Intelligence Platforms, Q4 2019 report:
Data management platforms
Read The Forrester Wave™: Data Management Platforms, Q2 2019 report to learn why we’re a DMP Leader.
Get The Forrester Wave™: Data Management Platforms, Q2 2019 report:
Customer journeys
Personalisation engines
Read how Adobe was named a Leader in completeness of vision and ability to execute in the May 2020 Magic Quadrant for Personalisation Engines.
Get the May 2020 Magic Quadrant for Personalisation Engines report:
The Forrester Wave™: Experience Optimisation Platforms, Q4 2020
Mobile engagement automation
Forrester states: Adobe has the best data management and measurement in the field and positioned us as a Leader in The Forrester Wave™: Mobile Engagement Automation, Q3 2020 report.
Get The Forrester Wave™: Mobile Engagement Automation, Q3 2020 report:
May 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs
CRM lead management
Marketo Engage was named a Leader in the July 2020 Gartner Magic Quadrant for CRM Lead Management report.
Get July 2020 Gartner Magic Quadrant for CRM Lead Management report:
Marketing Workflow
Collaborative work management tools
Forrester named Workfront a Leader in The Forrester Wave™: Collaborative Work Management Tools, Q4 2020 report.
Get The Forrester Wave™: Collaborative Work Management Tools, Q4 2020 report:
Advertising
Ad tech
Adobe is a Leader in the 2020 Gartner Magic Quadrant for Ad Tech for its completeness of vision and ability to execute.
Get the 2020 Gartner Magic Quadrant for Ad Tech report:
Adobe Implementation services
Adobe implementation services
Read The Forrester Wave™: Adobe Implementation Services, Q2, 2020 report and learn why Forrester named Adobe a Leader.
Get The Forrester Wave™: Adobe Implementation Services, Q2, 2020 report: