TV-to-Digital Planning

See your entire advertising plan from digital to TV so you can identify overlap, economic efficiencies, and audience-reach opportunities. Use digital data and viewership patterns to bridge the gap between digital and traditional TV video advertising to more effectively target households.

Cross screens. Expand audiences.

TV was once the biggest and brightest star in town. It was the first rich media, both in terms of engagement and cost. But now, TV is fractured across broadcast, cable, and streaming — not to mention screens and devices. At the same time, digital content is giving TV a run for its money with viewers consuming content on countless digital screens. For your television buys to keep up, you need plans that are more insightful and efficient. That means including your digital advertising plan and customer data. The thing is, you lack the tools necessary for cross-screen planning—tools that let you identify areas of overlap, find out what isn’t working, and discover opportunities to reach new audiences along the way.
Our TV-to-digital planning helps you plan and execute cross-screen advertising campaigns that precisely target audiences, maximize reach, and add more value to your investment. Map digital viewers to internet-enabled TV households so you can confidently reach cord-cutters and cord-nevers in your next TV buy. Target households based on insights into viewd ads and frequency. And reduce viewer fatigue by managing how often your ads appear in front of your audience.

See what makes it work.

Cross-screen planner
Use our media planning tool anchored on TV investments to build plans that reach targeted audiences across screens.

TV viewership planning
Use viewership patterns to forecast future viewing habits and find relevant households based on content, categories, or specific shows watched.

Audience-based planning.
Bridge the gap between digital and offline video advertising by using first- and third-party digital data to plan linear TV buys.


Learn more about TV-to-digital planning in Adobe Advertising Cloud.

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See related features

TV analytics and attribution

Understand the needs of your customers with a mix of brand surveys, measurement options for digital and offline conversions, duplication analysis, reach and frequency rankings, and Nielsen-verified, transparent, audience-reach reporting.

Data-driven targeting

Go beyond traditional age and gender demographics used in TV advertising to include viewership patterns, first-party data, brand affinity, consumer behaviors, and psychographics. You can also forecast viewing habits based on custom audience behavior and attributes.

All forms of TV

Reach your consumers regardless of where and how they consume television content. Gain access to the most broadcast and linear cable inventory of any platform and the ability to activate private marketplaces.

Let’s talk about what Adobe Advertising Cloud can do for your business.