Before you can personalize at scale, you must create content at scale.

You know what your audience wants. Delivering it is another story.

With increased access to more robust customer data, it’s never been easier for marketers to build highly refined audience segments. For marketers and IT teams who have spent time and energy collecting all this customer data, the next challenge is delivering one-to-one personalized content that can take full advantage of these deep insights to increase conversion and engagement. But creating dozens of variations of a piece of content to match each customer on each channel is a time-consuming task.

To keep up with the unique preferences of all your different customers, you need to create content that feels individualized without spending the resources to create each piece individually. A content management system (CMS) like Adobe Experience Manager Sites can help your team create content at scale and use your wealth of data to make experiences that are tailored to each customer’s preferences.

Adobe can help.

Adobe Experience Manager Sites helps you tackle the dual challenges of creating and personalizing content at scale from a single platform. Create content once and quickly repurpose it across a variety of channels with flexible Adobe Experience and Content Fragments. Match the right content to your audience’s individual preferences using automated tools and workflows that help identify the most relevant experience at each stage of the customer journey.

Here’s how Experience Manager Sites lets you easily scale content production:

Content flexibility — Create a master experience and swap imagery or copy with Experience and Content Fragments. Fragments let you quickly create variations for each audience without manually recreating content over and over.

Content performance — Execute performant campaigns that reach the target customer and increase conversions. Deliver the right experience to the right customer, every time with granular insights into what content and experience characteristics resonate with each audience and why.

Omnichannel personalization — Deliver a consistent experience with content that dynamically adapts based on the channel and device to increase engagement at every touchpoint.

Intuitive integrations — Edit, deploy, and test variations on content to quickly arrive at the highest performing experience using native integrations with Adobe Analytics and Adobe Target.