Welcome & Keynote

Welcoming remarks for Best of Adobe Summit and keynote annoucements on Generative AI & Experience-Led Growth.

Personalised Insights & Engagement with Adobe Experience Platform

The importance of content creation in delivery impacful experiences. In real time we’re continuingly getting micro inputs of data from customers about products or services they looking for and we then take that data and identify what is the best content. Demo is included to illustrate new functionality in content delivery.

Fire side chat with Chow Tai Fook Jewellery

Fire-side chat with Chow Tai Fook Jewellery to share their experience how they enrich customer journey/experience through Adobe Experience Platform and their learnings in transformation and personalization.

Impactful Experiences: From Content Creation to Personalisation

Brands are faced with the challenges of working with content. The digital economy uses content as fuel—and more of it all the time. As personalisation becomes the norm, how do we deliver high impact content and experiences ? Demo is included to some of the content supply chain capabilities.

Personalized Commerce for Digital Business

This dynamic economy demands you to accelerate growth with new business models, brands and geos…and increase sales productivity. All on a trusted, composable commerce platform that provides the richest personalization capabilities to drive higher conversion, revenue, and profitability. Demo is included to illustrate Adobe Commerce new features.

Fire side chat with Swire Resources

Fire-side chat with Swire Resource on how they define and position their brand online, and shared insights on O2O scenarios that maps to omni-channel customer journey experiences.

Using Data and Insights as a Force Multiplier for CXM

Adobe's views on data & insights, what are the common challenges and why it is so important for data & insights when we talk about experience-led growt. 3 key areas around data & insights: Cross-channel Insight, Seamless Actionability and Democratised Insight Discovery.

Fire side chat with Blue Insurance

Fire-side chat with Blue Insurance to provide complete digital journey to customer purchasing life protection products and discuss how various Adobe products and professional helps Blue Insurance turned insights into actions.

Transforming Omnichannel Customer Engagement

Brands anticipate customer needs to make the next step in the customer journey a rewarding one. We need to understand that growth and loyalty come from delivering personalized experiences at scale.  Walk through some success cases in managing customer journey.

Inspiring Trust and Loyalty with Adobe Experience Platform

How to use data insights to deliver personalized product recommendations, promotions, and customer service experiences and ultimately to create targeted marketing campaigns that offer personalized offers and promotions that align with customer interests and behaviors.