Opening & keynote

Kick off your Summit experience with an exploration of the latest insights for growing your business through personalized experiences. Simon Dale, VP of Asia, will explore the future of generative AI and share the best innovations and technologies to tackle business challenges.

Customer fireside chat

Vice President, Enterprise Marketing & Data, Asia Pacific of Estée Lauder Companies, Umang Pabaru will share with us how Estée Lauder APAC is leveraging AI and other emerging technologies to enhance its marketing strategies and connect with consumers in a more personalized and engaging way.

Strategy keynote 1 - Harness your data to drive personalization at any scale

Learn key strategies to navigate today’s complex data landscape while building real-time customer profiles and transforming prospects into loyal customers. This session will dive into the state of the customer data market, explain the data dangers and opportunities, and share critical strategies for making your mountain of data work for you. This session includes demo session and customer sharing by Agnes Tam from AIA.

Strategy keynote 2 - Maximise creativity, scale content, build organizational heroes

Learn how Adobe has built and maintained a modern, scalable, and repeatable content supply chain while ensuring creativity is kept front and center. Adobe customers will share how their marketing teams are more efficient and their creative teams are doing more and better creative work. Learn how to meet exploding content personalization requirements from creation to delivery.

Strategy keynote 3 - Maximizing marketing performance and ROI

Today’s budgets are getting more scrutinized than ever, and marketing decision-makers feel the pressure to amplify performance and show the ROI of every dollar spent. Discover how you can maximize both the impact and the return on your marketing investment. Learn from top customers who transformed their marketing approach to achieve profitable growth in a new age of hyper accountability.

Strategy keynote 4 - Navigating Tomorrow: Commerce Insights and Innovations

Through compelling customer case studies, we illuminate the real-world impact of our solutions, showcasing tangible successes and transformative experiences. From pioneering technologies to cutting-edge strategies, we unveil a forward-thinking approach to navigating the ever-evolving marketplace with eCommerce.