To discover latest trends on Generative AI, technologies, and best practices to drive business growth, and how to build a clear strategy and technology foundation to support the demands of today's digital customer.
On-demand sessions of Best of Adobe Summit: Hong Kong Edition
Welcome & Keynote
Alan Chan, General Manager, Hong Kong and Taiwan, Adobe
Tony Ng, Managing Director, Greater China, Adobe
Keith Eadie, Vice President | DX APAC, Product and GTM, Adobe
Welcoming remarks for Best of Adobe Summit and keynote annoucements on Generative AI & Experience-Led Growth.
45 min
Personalised Insights & Engagement with Adobe Experience Platform
Scott Rigby, Principal Product Manager, JAPAC, Adobe
Max Chan, Senior Solution Consultant, Hong Kong, Adobe
The importance of content creation in delivery impacful experiences. In real time we’re continuingly getting micro inputs of data from customers about products or services they looking for and we then take that data and identify what is the best content. Demo is included to illustrate new functionality in content delivery.
23 min
Fire side chat with Chow Tai Fook Jewellery
Patrick Cheung, Chief Digital Officer, Chow Tai Fook Jewellery
Alan Chan, General Manager, Hong Kong and Taiwan, Adobe
Fire-side chat with Chow Tai Fook Jewellery to share their experience how they enrich customer journey/experience through Adobe Experience Platform and their learnings in transformation and personalization.
13 min
Impactful Experiences: From Content Creation to Personalisation
Scott Rigby, Principal Product Manager, JAPAC, Adobe
Kay Lee, Solution Consultant, Hong Kong, Adobe
Brands are faced with the challenges of working with content. The digital economy uses content as fuel—and more of it all the time. As personalisation becomes the norm, how do we deliver high impact content and experiences ? Demo is included to some of the content supply chain capabilities.
20 min
Personalized Commerce for Digital Business
Scott Rigby, Principal Product Manager, JAPAC, Adobe
Kay Lee, Solution Consultant, Hong Kong, Adobe
This dynamic economy demands you to accelerate growth with new business models, brands and geos…and increase sales productivity. All on a trusted, composable commerce platform that provides the richest personalization capabilities to drive higher conversion, revenue, and profitability. Demo is included to illustrate Adobe Commerce new features.
21 min
Fire side chat with Swire Resources
Kelvin So, General Manager, IT, Swire Resources Limited
Alan Chan, General Manager, Hong Kong and Taiwan, Adobe
Fire-side chat with Swire Resource on how they define and position their brand online, and shared insights on O2O scenarios that maps to omni-channel customer journey experiences.
12 min
Using Data and Insights as a Force Multiplier for CXM
Ken Chan, Director, Professional Services Consulting GC, Adobe
Adobe's views on data & insights, what are the common challenges and why it is so important for data & insights when we talk about experience-led growt. 3 key areas around data & insights: Cross-channel Insight, Seamless Actionability and Democratised Insight Discovery.
17 min
Fire side chat with Blue Insurance
Kevin Tsang, VP and Head of Distribution & Marketing, Blue Insurance
Sylvia Choi, Consulting Sales Account Manager, Hong Kong, Adobe
Fire-side chat with Blue Insurance to provide complete digital journey to customer purchasing life protection products and discuss how various Adobe products and professional helps Blue Insurance turned insights into actions.
16 min
Transforming Omnichannel Customer Engagement
Dan Zhang, Principal Product Manager, Great China, Adobe
Brands anticipate customer needs to make the next step in the customer journey a rewarding one. We need to understand that growth and loyalty come from delivering personalized experiences at scale. Walk through some success cases in managing customer journey.
25 min
Inspiring Trust and Loyalty with Adobe Experience Platform
David Chu, Director, Hong Kong, Deloitte Digital
Marchi Lau, Senior Manager, Hong Kong, Deloitte Digital
How to use data insights to deliver personalized product recommendations, promotions, and customer service experiences and ultimately to create targeted marketing campaigns that offer personalized offers and promotions that align with customer interests and behaviors.
23 min