Understand how your activities are performing by accessing reports on conversion rate, average order value (AOV), revenue per visitor (RPV) and engagement of each audience.
Hit your target more often with the right data.
Targeting audience segments is great. Delivering personalised content is even better. But you need to know your efforts are turning into sales. And if not, you need to fine-tune your messaging until you get it right. But to do that, you need real-time data.
Targeting insights give you customisable reports that show the exact information you need to know — how your targeting affects sales and revenue. You can then use this information to improve both your targeting and your personalised content. And, ultimately, your bottom line.
See what makes it work.
A comprehensive legend
Understand what each section of the report means, such as the activity status, projected winning experience and the activities source.
Select from pre-configured success metrics based on your KPIs to simplify test creation and improve results.
Generate reports that provide the exact insights you need by selecting audience, date range, activities and settings. Available settings change based on the activity selected, but may include counting methodology, control and environment.
Craft personalised customer journeys.
Delve into learning about personalisation and targeting to create cohesive customer journeys in our Adobe white paper.
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