Siva has been in the digital experience space for 20 years, all of that across the Asia Pacific Region. Having worked on multiple platforms in that time, he has worked on technology managing advertising, marketing, content, data and more recently the broader front office across sales, service and loyalty.
His experience with Financial Services also extends 20 years working with starting with retail banks in Australia, Singapore and South East Asia, and the broadening over the last 10 years to insurance, fund management, and wholesale banking. Siva joined Adobe to run APAC product and industry strategy just as the Digital Experience business was taking off in 2011 and held several roles over 8 years, including starting the Digital Strategy Group. We are delighted to have him back on an Adobe (virtual) stage to share his experience and expertise.