For customer experience, it’s not just about marketing, analytics, advertising, content, commerce or CRM lead management. It’s about all of them. Great experiences are great differentiators. And there’s only one company that’s a leader in everything you need to deliver them. But you don’t need to hear it from us, see what analysts and customers think.
Analysts confirm we’re a leader. Customers agree. And the customer is always right. Customer experience isn’t just about marketing, analytics, advertising, content or commerce. It’s about all of them. And there’s only one company that’s a leader in everything you need to deliver great experiences.
Adobe a leader across the following categories. Get the reports.
We received the highest scores possible for the current offering and strategy categories in The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019. Adobe Experience Cloud also received top scores in artificial intelligence, digital advertising, content and asset management, measurement and optimisation, user experience, consumer privacy, services, product vision, planned enhancements, performance, partner ecosystem and revenue criteria.
“Of the vendors included in this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement.”
Saul Lopes, Customer Lifecycle Lead, Virgin Holidays
We received the highest score possible in 20 criteria — including, action, usability, performance, product vision, product road map, partner ecosystem, customer analytics solution revenue and number of customers — in The Forrester Wave™: Customer Analytics Solutions, Q2, 2018.
“[Adobe’s] solution excels at real-time conversion of insights into action, superior usability and context-rich location and device usage analytics.”
Scott Sturcke, Director, Online Marketing Management, Epson America
We received the highest scores possible in 14 criteria — including, data quality, dynamic creative optimisation (DCO), inventory quality, creative management and campaign set-up and management — in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2, 2017.
“[Adobe] is the only vendor that has gained access to all paid advertising channels.”
Vincenzo Bruno, Senior Brand Manager, EME, Hotels.com brand
We received the highest score possible for the market presence category in The Forrester Wave™: Digital Asset Management, Q4 2019. Adobe also received the highest scores possible in video and emerging content support, product vision, past performance, market approach and partner ecosystem.
“Adobe is accelerating the creation and re-use of content by pushing toward microservices and machine learning that will enable auto-creation of assets and experiences.”
John Mueller, Global Head of Marketing, Dunn & Bradstreet
We received the highest score possible in 14 criteria, including company visions, commerce service providers and developer community in Magic Quadrant for Digital Commerce.
“Magento Commerce’s [an Adobe company] latest release…is a cloud-based solution that includes an out-of-the-box B2B module that packages together the most important B2B features as a part of the core commerce platforms.”
Herriot Stobo, Director, Omnichannel Innovation & Solutions, HP
Customers deserve more than just a great product. They deserve a great experience too. Adobe Experience Cloud is an all-in-one solution that ensures incredible end-to-end experiences for your customers.
Customers deserve more than just a great product. They deserve a great experience too. Adobe Experience Cloud is an all-in-one solution that ensures incredible end-to-end experiences for your customers.
