Keeping track of your data and making sure it's used appropriately is a tall order. With Adobe Experience Platform Data Governance, a first-of-its-kind data governance framework, you have the power to classify, manage, and enforce how your data should be used across the enterprise — so you can get the most out of it.
Centralize your data governance
Manage data governance policies in one place and extend them to custom workflows and applications, including both systems of engagement and record.
Govern your data your way
Govern experience data with the flexibility your business needs using custom labels and policies.
Use data safely
Minimize inappropriate data usage by warning data users about unintended uses or by simply preventing policy-aberrant data usage.
Save time and resources in compliance management for IT and lines of business.
A single framework for enterprise data governance
Apply specific labels to classify data based on governance and compliance needs. This includes out-of-the-box contractual, identity, and sensitive data labels. You can also create custom data labels.
Labels are automatically inherited based on lineage of experience data source by segmentation and activation workflows. Labels applied at dataset level are inherited by all fields in the dataset.
Create, manage, and communicate data usage policies, including policy templates, custom policies, audit of data usage, and integration-ready APIs.
Enforce data usage policies within data usage workflows. Out-of-the-box enforcement capabilities are provided in data activation workflows native to Platform. Custom applications on Platform can define their own enforcement workflows to warn or restrict data usage.
See how intended data usage may violate policies. Also, perform comprehensive lineage analyses and receive recommendations on how to comply with policies.
All our functionalities are available via REST-based APIs. Use those APIs to leverage Platform’s data governance framework directly in your applications.
Resources for Experience Platform Data Governance
Check out our white paper for Adobe Experience Platform Data Governance and dig deeper into the details.