Conference 14:00 - 18:30 | Drinks & bites 18:30 - 20:30 | Theater Amsterdam

Get ready to unlock new levels of growth for your business at Experience Makers Amsterdam. See first-hand how industry-leaders from across the region are future-proofing their organisations. And discover how Adobe’s latest technologies can help you inspire customers, build loyalty, and drive responsible growth in a digital-first economy.

Don’t just fight the battle for relevance. Win it.

Experience Makers 2023 is about making your business stand out. It’s about helping you connect your content, data, and experiences to deliver personalisation at scale. It’s about powering innovation with AI as your co-pilot. And above all, it’s about putting all those pieces together to unlock every opportunity for grow.


Experience Makers Amsterdam is a free-to-attend half-day event.

Would you be interested in attending Experience Makers Amsterdam from Belgium? Come aboard the Adobe Bus from Brussels or Antwerp to Amsterdam! Explore the details here and sign up right away

Get informed. Find focus. Make a lasting impact.

Learn what it means to become an experience-led business from a community of marketing and IT visionaries.

Discover the jam-packed agenda.

We know the value of your time, and that's why Experience Makers Amsterdam offers an agenda that's packed to the brim. In just half a day, unlock a world of growth opportunities. Start by mastering your content supply chain and scaling personalised experiences, then understanding how it can be achieved with GenAI as your co-pilot.

Your way. Your program.

Moderation by Maarten Bouwhuis.

Debate leader & presenter BNR Nieuwsradio

Welcome at Experience Makers Amsterdam: Progress your way.  

Alex Azzopardi, General Manager Benelux at Adobe

*** Adobe keynote ***

Growth comes from experiences. 

Jamie Brighton, Director of Product Marketing at Adobe

Demo: Drive experience-led growth across the customer journey.

Pieter Schouten, Business Consultant at Adobe

*** Innovate through experiences ***

Driving Excellence: LeasePlan’s centralized support for all & everything.

Kevin Brown, Head of Digital Engagement at LeasePlan Digital

Turning customer centricity into reality. 

Deborah Nilens, Head of Customer Marketing Domain at Colruyt Group 

Radically simplifying the customer experience.

Emma Johnson, Senior Manager Digital Strategy and Transformation at Toyota Europe

*** GenAi. Your co-pilot for experience-led growth ***  

The one-size-does-not-fit-all reality: Enter generative AI.

Johan Lopes Helgesson, Principal Solutions Consultant at Adobe

Demo: Optimize content process and performance with content supply chain

Pieter Schouten, Business Solution Consultant at Adobe

*** Be competitive through content ***

Driving the best-in-class content supply chain for omnichannel personalisation

Ruxandra Bocin-Dumitriu, Director Special Projects at Studio A at adidas  

Modernizing MarTech for customer intimacy.

Kjell Genbrugge, Digital Solutions Manager at Yonderland (e.g. Bever outdoor stores)

***  Deliver value through values ***

Fan engagement from start to finish and beyond   

Aidan Lyons, Chief Growth Officer at Williams Racing 

Advancing B2B Marketing technology in the Revenue Era.
Marketo Engage

Evelina Petrova-op den Kelder

Head of Global Marketing Enablement at Adyen

Pascal Thomas

Solutions Consultant at Adobe 

Large-scale enterprise DAM transformation journey. 
AEM | Creative Cloud | Workfront

Ruxandra Bocin-Dumitriu

Director Special Projects at Studio A at adidas

Alexandra (Colonel) Colditz 

Adobe Workfront Practice Lead at IBM iX  

Selecting and implementing a real-time data platform. 
Real-time CDP

Kevin Brown

Head of Digital Engagement at LeasePlan Digital

Paul van Oosterhout

Solutions Consultant at Adobe

Gearing up for a unified CX. 
Analytics | Target | AEM | Campaign

Kjell Genbrugge

Digital Solutions Manager at Yonderland (e.g. Bever outdoor stores)

Pascal Thomas

Solutions Consultant at Adobe

Blueprint with built-in flexibility. 
AEM | Commerce

Emma Johnson

Senior Manager Digital Strategy and Transformation at Toyota Europe

Toon Mine

Solution Architect at Capgemini

How to combine customer insights from 40 market leading brands. 
Real-time CDP

Deborah Nilens

Head of Customer Marketing Domain at Colruyt Group

Karoline Vanherp

Marketing & Data Transformation lead at Accenture

Personalisation for next-generation customer experiences. 

Journey Optimizer | AEM

Praveen Kumar Sadhineni

Lead - CX CoE at smart Europe.

Yash Mody

CTO Global Adobe Alliance at DEPT

Building the foundation for B2B2C Lead Generation Success through Adobe Experience Cloud at Deceuninck
AEM | Analytics | Target

Sarah Van de Velde
Marketing Specialist Europe at Deceuninck

Thomas Hendrickx
Lead Strategy Consultant at AmeXio

Your way. Your program.

Check out last year’s highlights.

Get a taste of what’s to come by reliving the most memorable moments, thought-provoking panel discussions, and stimulating presentations from Experience Makers Amsterdam 2022.

The countdown is on.


Secure your spot for this free-to-attend event and stay tuned for updates.

Date: October 10

Time: 14:00 - 18:30

Venue Name: Theater Amsterdam

Venue Address: Danzigerkade 5 1013 AP Amsterdam


For our Belgian guests: Join the Adobe Bus from Belgium to Experience Makers Amsterdam.

Hop aboard the Adobe Bus from Brussels or Antwerp to Experience Makers Amsterdam on October 10, 2023, for a hassle-free journey.

With two convenient boarding points in Brussels and Antwerp, you have options to choose from. We will, of course, bring you back to Belgium as well.

In collaboration with:






Request your free place and don't miss out on the 2023 event! Attendance will be confirmed via email in the coming weeks.