“Do you want to sell products or do you want to change their lives?"
This is one of the questions that will be addressed during Steven van Belleghem's Trend Talk.
He guides companies to adapt to today's consumer on a daily basis.
In his new video, he shares some of those essential insights.
Is it really all about just selling products, or do you really want to add something to the lives of customers?
That requires a different vision – one that puts the consumer first. A company no longer simply supplies products; it is the total experience that counts.