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Adobe Advertising
All-in-one advertising campaign planning and management.
Adobe Advertising lets you plan, buy, measure and optimise advertising spend across channels to increase conversions and grow your business.
Explore the features and capabilities of Adobe Advertising.
Scale your advertising across formats and ecosystems to meet customers wherever they are. With Adobe Advertising, you gain greater control of your campaigns and ad spend to drive better performance.
- Demand-Side Platform (DSP)
- Search, Social and Commerce
- Creative
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Centralise planning for upgraded ad performance.
Let marketers oversee the entire advertising process from start to finish. Purchase, manage and optimise inventory using a demand-side platform (DSP) designed for success.
- Improve performance with rich, stand-alone algorithms and native integrations from Adobe Analytics and Adobe Real-Time CDP.
- Leverage auction-level optimisation based on how Connected TV (CTV) ads impact engagement.
- Capture conversions and retarget CTV audiences across other formats and channels.
- Invest in the highest performing tactics using hundreds of auction and on-site signals.
Work across walled gardens to maximise spend.
The Search, Social and Commerce platform (SSC) powered by Adobe lets search advertisers directly access and utilise the major walled gardens and search platforms — saving you time and reducing costs.
- Plan, measure and refine keywords and portfolios to drive more conversions.
- Take full control of your search bid strategy by optimising spend based on site signals pulled automatically into Adobe Analytics and Adobe Advertising.
Create more impactful ads with personalised creative assets.
Creative management features help you to increase ad relevancy and performance through personalisation, experimentation, retargeting and dynamic creative optimisation (DCO).
- Quickly test and iterate creative assets in real time, based on performance.
- Ingest advertising elements — such as background images, headlines and calls to action — to dynamically create and personalise fully formed ads for each audience or segment you choose.
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See how global brands elevate their success with Adobe.
64% decrease in cost per action.
18% more efficient cost per reach through campaign optimisation.
45% improvement in cost per visit.
Learn more about Adobe Advertising.
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Unlock more with Adobe integrations.
Adobe Advertising lets you scale campaigns across channels and connects with other applications and data sources to expand your reach and increase your impact.
Questions? We have answers.
What is Adobe Advertising?
Adobe Advertising is an all-in-one platform that helps marketing teams plan, buy, manage, measure and optimise advertising campaigns across different channels. It aims to improve ad performance, boost conversions and simplify campaign management by centralising all key tools and resources.
How can Adobe Advertising help my business?
Adobe Advertising helps grow your business by allowing you to manage campaigns seamlessly across multiple channels, improve ad targeting with personalised creative assets and use advanced tools like Adobe Analytics for better insights. This results in improved conversions and more efficient use of your advertising budget.
What channels does Adobe Advertising support?
Adobe Advertising supports multiple channels including connected TV (CTV), search, social media, display, audio and commerce.
What is a demand-side platform (DSP) and does Adobe Advertising include one?
A demand-side platform (DSP) is a tool used to purchase ad inventory programmatically. Adobe Advertising includes a DSP that lets you manage inventory, optimise performance with algorithms and measure campaign results in real time.
Can I use Adobe Advertising to personalise my ad content?
Yes, Adobe Advertising includes creative management tools that allow you to personalise ad content, test different variations and dynamically create ads based on specific audience segments. This helps increase ad relevance and improve performance.
How does Adobe Advertising optimise across walled garden platforms?
The Search, Social and Commerce platform (SSC) gives advertisers access to the major walled gardens, such as Google, Microsoft, Yahoo Japan and the ability for cross-platform optimisation. Advertisers can use SSC to plan, measure and optimise a set of keywords and portfolios to drive more conversions for their business.
Can Adobe Advertising help with search engine advertising?
Yes, Adobe Advertising includes tools to help you to manage search engine advertising effectively. You can plan keywords, manage bids and leverage site signals from Adobe Analytics to optimise your search campaigns and drive better results.
What kind of creative tools are included in Adobe Advertising?
Adobe Advertising offers creative management tools that help you personalise, experiment and iterate on your creative assets quickly.
How does Adobe Advertising integrate with other Adobe products?
Adobe Advertising integrates seamlessly with other Adobe products like Adobe Analytics, Adobe Customer Journey Analytics and Adobe Real-Time CDP. These integrations help you to gain better insights, improve audience targeting and boost overall ad campaign performance.
Where can I learn more or get a demo of Adobe Advertising?
If you want to learn more about how Adobe Advertising can help to improve your campaigns, you can request a consultation through the Adobe Experience Cloud contact page.
title
Drive better ad performance with all-in-one campaign management.
CardDescription
Maximise spend and measure strategic impact across channels by using centralised marketing and creative management tools from Adobe Advertising.
cardDate
2025-02-18
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caas:content-type/product-page
Tags
caas:content-type/product-page,caas:products/adobe-advertising-cloud