ADOBE Advertising
The programmatic advertising platform for all media.
The days of siloed media are over. Adobe has the only independent advertising platform to unify and automate all media, screens, data and creativity at scale.
Learn why a creative approach will help you to keep up with the ever-changing needs of customers and how it’s done in the 2023 Adobe Digital Trends report.
Adobe ad software products
Get it all with our demand-side platform.
Advertising shouldn't be hard. Manage all your digital media strategies to deliver better ads for every audience.
Get smarter search marketing management.
We bring the best data science to search. Use AI and data integrations to make search marketing about strategy instead of best guesses.
Bring creative management to life.
We believe content is as important as delivery. Streamline the creation of meaningful ad experiences that resonate with your audience.
How we're different
Fast-track your Adobe Advertising expertise with step-by-step learning and recommended events.
An independent advertising platform.
We're committed to providing a media buying platform you can trust. We don’t own media or make money from publishers. We’re not tied to any special interests that may lead us away from serving your needs. We don’t share or tie down your data because it works seamlessly on our advertising platform and anywhere else you intend to use it.
Unified, end-to-end ad stack
We're the only truly omnichannel DSP, video, display, native, audio and search campaigns in a single solution. So you can tap into all your channels for holistic planning, buying, managing and optimising — including premium and private deals — for better results and greater audience reach.
A foundation of connected data
Nobody knows the data like us—and we bring that expertise to the Adobe ad cloud. We connect disparate data sources for analysis and segmentation to help you truly understand your audiences. Using these insights, we can then help you launch unified, co-ordinated campaigns across all your media and marketing channels.
Personalisation at scale
Because advertising is often a customer's first interaction with your brand, it's important that you make those impressions count. We bring art and science together, giving you access to Adobe Sensei to scale bidding and optimisation strategies and Advertising Creative to let you create thoughtful, dynamic messaging and ad sequences based on audience data.
Transparency and brand safety
We believe advertisers deserve to know exactly where their money is going — it's that simple. We're the industry leader in brand safety and media quality. We don't hide beind a murky supply chain. Marketers deserve and should expect total accountability. Which is exactly what we're making happen.
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