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Adobe Analytics pricing and packaging.

Everyone needs to collect digital data, analyze it, and curate real-time insights across teams. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavor of Adobe Analytics that’s right for you.

See how Adobe Analytics compares

Custom built analytics packages to take your data and insights one step further.

From understanding channel activity to gathering real-time customer insights and opportunities, explore the analytics package that takes your marketing to the next level.

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Select

Adobe Analytics Select helps organizations centralize data for smarter decisions. Features such as drag-and-drop segment building empower teams to discover valuable customers and optimize interactions for growth.

Get pricing

Prime

Adobe Analytics Prime helps you better understand your customers, uncover new insights, and instantly act on them. Real-time, cross-channel visibility helps marketers deliver personalized experiences that inspire action.

Get pricing

Ultimate

Adobe Analytics Ultimate allows you to stitch together cross-channel insights to build unified customer profiles and go further with your customer data. Use AI and machine learning to uncover hidden opportunities in your data.

Get pricing

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Basic Analytics

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Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Analysis Workspace
Reports (templates)
Quick Insights
Ad-hoc Analysis
Next or previous item
Page summary
Segment Comparison
Adobe Analytics (mobile) Dashboards
Get pricing
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Two up

Data Collection (Channel Analysis)

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Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

API
Voice assistant
Quick Insights
Cross-device Analysis
OTT measurement
(1m Streaming Media Basic starts per month)
Taxonomist (Classification Management)
Custom Dimensions (props/evars)
275 (75/200)
275 (75/200)
325 (75/250)
Usage Reporting
Get pricing
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Two up

Data Transformation

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two up, no gap
Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Advanced Calculated Metrics
Context-aware Sessions
Customer Attributes
3
15
200 per report suite
Retroactive Data Reprocessing/Replay
Field-based Identity Stitching
(People)
Classifications
Virtual Report Suites (multi-report suite consolidation)
Get pricing
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Two up

Privacy and Governance

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Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Privacy Controls
Regional Data Centers
Data Repair API

(1.2 billion rows of data scanned per year)
Get pricing
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Two up

Audience Segmentation

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Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Segment IQ, powered by AI/ML
Unique Segment Creation
Unlimited
Unlimited
Unlimited
Share Segments to other Reports
Segments
Share Segments to other Adobe Experience Cloud Products
Audience Publishing
Get pricing
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Two up

Augmented Analysis w/ AI/ML

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two up, no gap

Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Anomaly Detection
Limited to daily granularity
Contribution Analysis
10 tokens (runs) per month
20 tokens (runs) per month
Intelligent Alerts
Algorithmic Attribution
Get pricing
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Two up

Journey Visualizations

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Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Fall-out
Flow (pathing)
Cohort Analysis
Retention
Churn
Latency
Custom Dimension
Add or Create Segments
Histogram
9-rules based Attribution models
Get pricing
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Data Sharing & Democratization

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Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Shared Projects (Reports)
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Scheduled Reports
Unlimited
Unlimited
Unlimited
Project Curation
Annotations
Report Builder (excel plug-in)
(5 seats)
for PC (unlimited)
for PC (unlimited)
Share links
Permissions / Roles
Get pricing
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Two up

Integrations

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Features

Select

Enterprise-grade marketing analytics

Prime

Digital intelligence for the enterprise

Ultimate

Digital Intelligence for the experience enterprise

Analytics 4 Adobe Target Panel
Unlimited
Unlimited
Unlimited
Audience Analytics
Unlimited
Unlimited
Unlimited
Analytics for Ad Cloud DSP
Unlimited
Unlimited
Unlimited
3rd Party Integrations
Get pricing
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Two up

Analytics Add-on's (contact for pricing)

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Features

Add-on's

Available for all packages

Streaming Media Basic
Add-on
Streaming Media Advanced
Add-on
Live Stream
Add-on
Customer Journey Analytics
Add-on
Data Repair API
Add-on
Attribution AI
Add-on
Get pricing
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Two up

Integrations

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Streaming Media Basic
Streaming Media Advanced
Live Stream
Attribution AI
Standardized streaming media content engagement in 10s increments
Standardized streaming media content engagement for all aspects of a stream
Real-time events firehose to take action on what's happening right now with digital engagement
Allocate credit to each of your marketing investments using machine learning

* Adobe SDK and Media Collection API

* 10s heartbeat event tracking

* Content audience engagement for quartiles and time spent

* Adobe SDK, launch extension and collection API

* 10s Content, Ad, QoE, and Player state event tracking

* Average Minute Audience and Concurrent Viewer visualizations

* Stateless full-firehose stream of analytics data to drive real-time action

* Rules-based triggers

* Real-time dashboards

* Journey-based attribution

* Retroactive data reprocessing

* Algorithmic attribution modeling

Get pricing
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https://main--bacom--adobecom.hlx.page/fragments/products/cards/adobe-analytics

title
Explore Adobe Analytics pricing and packages.
CardDescription
We have a package to help businesses of all sizes turn their data into insights they can use.
cardDate
2023-04-11
altCardImageText
cardImage
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caas:content-type/product
Tags
caas:role/marketing,caas:products/adobe-analytics,caas:topic/analytics,caas:related-product/analytics,caas:content-type/product-page,caas:content-type/product