Adobe uniquely brings together the entire data-to-insight-to-action workflow with a centralized system for data collection, processing, analysis, reporting, and output. This gives teams across your organization a deep understanding of their business, empowering them to make better decisions more quickly.
Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.
Empower your marketing and sales teams with actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.
With Adobe Product Analytics, teams can run in-depth analyses to spot friction points, identify conversion drivers, and create top-tier experiences.
Measure vital content performance and trends using AI to drive better customer experiences and optimize content at scale with Adobe Content Analytics.
Adobe Analytics has powerful reporting capabilities and accessible tools that let you quickly transform digital data into actionable insights.
“I’ve always had a vision of looking at marketing data more holistically from an account perspective — not an easy task when dealing with global clients and organizations. Adobe solutions work together to help us connect teams and find more proactive ways to work with clients.”
Karen Hopkins, Global CMO
EY
Read the EY story
Adobe Analytics brings website analytics from web, mobile, and product interactions, giving marketing and business leaders a single source of truth for data-driven decision making.
It connects customer journeys, breaks down data silos, and enables fast analysis across all platforms.
Adobe Analytics includes robust data governance controls and privacy features to help organizations meet compliance, protect customer data, and manage disparate data sets. C-level tech leaders can implement granular permissions, automated data processing, and consistent standards across platforms.
Adobe Analytics breaks down digital analytics siloes by connecting multiple data sources, enabling holistic audience, product, and content analysis in one place. Leaders gain flexible, AI-powered tools to extract insights and act quickly—without waiting for IT support.
CMOs choose Adobe Analytics because it helps teams to identify conversion drivers, optimize campaigns, and make informed decisions faster with AI-powered digital analytics and integrated attribution modeling.
