Adobe uniquely brings together the entire data-to-insights-to-action workflow with a centralized system for data collection, processing, analysis, reporting, and output. This gives teams across your organization a deep understanding of their business, empowering them to make better decisions more quickly.
Adobe delivers the most accessible and relevant first-party customer journey insights. By connecting customer or buyer identity with interactions from across channels, devices, and time, you can easily explore the complete journey of your B2C or B2B customers and make more informed business decisions.
Customer Journey Analytics
Customer Journey Analytics B2B Edition
From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Digital analytics for web and mobile helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.
Discover and act on meaningful product and user insights through purpose-built analyses. Understand user preferences, identify friction in the user and product journey, and get insights to optimize the user experience across channels. Adobe Product Analytics helps teams make data-driven decisions that streamline product experiences and enhance user retention.
Create more compelling content with deep insights into creative asset performance. Adobe Content Analytics gives you the tools to measure and visualize performance down to the image attribute level, powering quick, data-driven optimizations for increased engagement and ROI.
“I’ve always had a vision of looking at marketing data more holistically from an account perspective — not an easy task when dealing with global clients and organizations. Adobe solutions work together to help us connect teams and find more proactive ways to work with clients.”
Karen Hopkins, Global CMO
EY
Read the EY story
Adobe Analytics brings website analytics from web, mobile, and product interactions, giving marketing and business leaders a single source of truth for data-driven decision making.
It connects customer journeys, breaks down data silos, and enables fast analysis across all platforms.
Adobe Analytics includes robust data governance controls and privacy features to help organizations meet compliance, protect customer data, and manage disparate data sets. C-level tech leaders can implement granular permissions, automated data processing, and consistent standards across platforms.
Adobe Analytics breaks down digital analytics siloes by connecting multiple data sources, enabling holistic audience, product, and content analysis in one place. Leaders gain flexible, AI-powered tools to extract insights and act quickly—without waiting for IT support.
CMOs choose Adobe Analytics because it helps teams to identify conversion drivers, optimize campaigns, and make informed decisions faster with AI-powered digital analytics and integrated attribution modeling.
