Social Communities

Create customized online community experiences, including forums, user groups, and other social features to encourage interaction with customers and employees. Measure and improve engagement with community content analytics and recommendations.


The simplest way to get social with your customers.

Now more than ever, customers crave personal, direct connections with the brands and businesses they frequent. Forums, dedicated user groups, and social destinations are great ways to create and build these powerful relationships. Often, though, it’s hard to create relevant, experience-driven environments that attract and engage the right users.

Social communities in Adobe Experience Manager help you build comprehensive and fully customized online community experiences — communities that bring people deeper into your brand and inspire increased conversions, deeper advocacy, and unwavering loyalty. It all starts with a little chatter and with social communities.


See what makes it work.

See what makes it work.

Customize your communities
No two businesses — and no two audiences — are the same. With social communities, build interactive online destinations that sync with your unique users and their wants and needs.

Improve omnichannel experiences
As your community relationships grow, you’ll gain greater insights and customer intelligence — the kind of data that helps you drive increased relevance, value, and long-term customer loyalty across channels.

Analyze and optimize
Once established, it’s easy to track and improve experiences and engagement with content analytics and recommendations that emerge from your online communities.

Learn more about social communities in Adobe Experience Manager Sites. | Create a thriving employee community.

Create a thriving employee community.

Watch how Experience Manager Communities lets employees share, collaborate, and work together – quickly and easily – in our tutorial video.

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Getting started with Communities.

Learn how to get started with online communities and connect users to other engaged customers in our Help section.

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