What does intelligent optimization mean in Adobe Journey Optimizer?

Intelligent optimization in Adobe Journey Optimizer means using AI to deliver the right message, offer, and channel for each customer—at the right time. Adobe Journey Optimizer combines send-time optimization, offer decisioning, and testing into one engine.

How does Adobe Journey Optimizer decide what offer to show?

Marketing teams can define offer eligibility rules and let AI score and rank options. Adobe Journey Optimizer will automatically choose the best-fit offer for each person based on context and performance.

Can enterprise teams run experiments in Adobe Journey Optimizer?

Yes. Enterprise teams can test subject lines, images, copy, and layouts across different audiences. Results feed directly into journey insights within Adobe Journey Optimizer.

What is journey simulation in Adobe Journey Optimizer?

Before launching a journey, enterprise teams can run a simulation in Adobe Journey Optimizer to forecast delivery volume, identify invalid profiles, and preview expected performance.

How does Adobe Journey Optimizer help CMOs balance automation with control?

Adobe Journey Optimizer gives CMOs visibility into test performance, winner logic, and automated decisioning — so strategies remain aligned to brand goals.

Can data science teams plug into Adobe Journey Optimizer decisioning?

Yes. Adobe Journey Optimizer supports external scoring inputs and AI models via Adobe Experience Platform, enabling collaborative optimization across teams.

How do CIOs manage AI transparency and governance in Adobe Journey Optimizer?

Adobe Journey Optimizer logs AI decisions and uses clear scoring logic — so CIOs can audit, report, and enforce AI governance requirements.

What’s the business impact of intelligent optimisation?

Intelligent optimization increases engagement, reduces waste, and improves ROI by personalising every touchpoint based on data, context, and learning at scale.

Adobe Journey Optimizer Features

Intelligent optimization

Run experiments and simulations to continuously improve customer engagement and retention. AI-powered decisioning ensures you deliver the right experiences to the right customers in just the right moments to boost engagement and achieve your marketing goals.

Journey Agent

Enable your teams to quickly create, analyze, and optimize multi-touch customer journeys at scale.

Easy journey creation. Generate multi-step journeys using natural language text prompts, images, or briefs.
Proactive optimization. Monitor planned and active journeys and review recommended actions to address conflicts or anomalies as they arise.
On-demand insights. Use simple prompts or questions to discover valuable insights on journey performance.

Adobe Journey Optimizer interface showing a user-friendly dashboard with campaign performance metrics, audience segmentation tools, and real-time journey orchestration features

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Learn more about Journey Agent.

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Real-time decisioning

Enhance your journeys and campaigns with a decision engine that analyzes real-time profile data to deliver the next-best content, offer, or experience, for each customer throughout their journey with your brand.

Offer creation. Create text and visual offers with robust rule sets to ensure the right offers go to the right customers. Set fallback offers to ensure no customers slip through the cracks.
Offer repository. Manage all your offers in one place. Search and organize your offers into rules-based collections so they are ready to deploy to your customers.
Eligibility rules. Set eligibility rules to control which offers are surfaced and when. Additional context — such as customer profile attributes, events, and other data — can be used to further refine offer delivery.
Offer capping. Prevent fatigue by capping how often customers receive offers. Frequency can be limited by profile and placement and alternative offers can be configured for ineligible customers.
AI-powered ranking. Rank offers for each customer based on likelihood of that customer engaging (e.g., open, click, download, subscribe). The model learns over time, boosting customer engagement and retention rates.

Learn more about real-time decisioning.

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Experimentation

Create the most engaging experiences without guesswork. Run experiments to quickly optimize the impact of your customer engagement, from copy to imagery, channel mix to journey length, and even engagement frequency and timing.

Content experiments. Identify the perfect subject lines and body copy for each channel. Quickly generate multiple message variants using generative AI, then land on the perfect version for your target audience.
Journey experiments. Go beyond copy, by testing journey lengths, channels, sequencing, and more. Experiment with subsets of your customers to discover the winning formula for your business.
Real-time results. Get clear, actionable outcomes from your experiments in real-time as they run, all without requiring deep statistical knowledge or complex sample size evaluations.
Global control groups. Automatically remove a subset of your customers from experiments so you can see the powerful impacts of personalized, refined customer engagement.
Scale winning experiments (coming soon). Act on successful experiments faster than ever. Top performing experiences can be quickly rolled out to audiences with a single click, driving measurable results.

Learn more about experimentation.

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Intelligent journeys

Break through the noise and capture your customer’s attention. AI and machine learning can help you predict the perfect pathway and time to engage each customer.

Journey path optimization (coming soon). Use experimentation or AI decisioning to select the best path based on your ideal action or business goals.
Send time optimization for email and push notifications. Predict and send messages at the right time for every customer in order to maximize engagement.

Several restaurant ads personalized for different send times

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Adobe AI Assistant

Chat with AI Assistant to simplify your work. Understand your data, auto-generate audiences, and solve expert-level tasks within Adobe Journey Optimizer. Adhere to security standards with enterprise-grade data security and information governance.

Enhanced product knowledge. Use AI Assistant to take full advantage of the features in Adobe Journey Optimizer and produce better work, faster. Ask AI Assistant, "How do I build a segment for my campaign?" or "How do I use Offer Decisioning?" to deepen your product knowledge.
Troubleshooting. Navigate new scenarios or resolve workflow issues using AI Assistant to easily get answers based on product documentation or specific data sets without opening support tickets.
Operational insights. Grasp how your teams are using datasets, audiences, and journeys without getting deep in the weeds of complex queries and analysis.

Learn more about Adobe AI assistant.

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Product Support Agent

Empower your teams to quickly and easily troubleshoot, diagnose, and escalate product issues with Product Support Agent. Tap into interactive guidance for more efficient self-service support — powering faster time to resolution and increased productivity.

Troubleshooting. Use natural language prompts to get quick answers to common questions, based on expert-curated documentation.
Case creation. Initiate support cases directly from AI Assistant, which automatically captures contextual insights such as chat logs, IDs, and issue descriptions for accelerated case resolution.
Case tracking. Seamlessly track the status of your support cases.