CDP strengths that make Adobe a Leader.


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We’re thrilled to announce that Adobe has been named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021–2022 Vendor Assessment

The report says that “Adobe’s Real-Time CDP helps to address the challenge of developing a 360-degree customer view” and that “Customers in large enterprises that need global solutions, services, and support should consider Adobe a strong choice.” Get the report excerpt now to learn more about our IDC-recognized strengths, including:

  • AI for marketers: Adobe Customer AI, included in Real-Time CDP, provides customer propensity models, influential factors underlying customer behaviors, and dashboards that visualize model results.
  • Related offering portfolio: Adobe has an extensive product portfolio for customer experience that complements their CDP offering including: Adobe Target, Adobe Analytics, Adobe Customer Journey Analytics, Adobe Marketing Cloud, and more.
  • Innovation: Adobe releases new enhancements to their CDP product monthly and is planning on supporting new verticals and use cases for their Real-Time CDP in the next year.

 

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IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021–2022 Vendor Assessment", By: Gerry Murray, David Wallace, Michelle Morgan. December 2021, IDC #US47524621e


IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.