Webinar

Marketing Leaders Need a Stronger Content Supply Chain.

Length: 60 mins

The proliferation of consumer touchpoints and the fast-changing macroeconomic environment put pressure on companies struggling with marketing planning and execution. An acute pain point is how to create and deliver content to more consumers, with more variations to individuals across more touchpoints — the content supply chain. Companies are unable to keep up with a content demand that is expected to grow by five times in 2025. In this webinar, we will explore the transformative power of an integrated content supply chain, the five building blocks of a content supply chain, and key steps for accelerating and optimizing content production with an assist from generative AI.

Learn about:

How an integrated content supply chain helps with speed, scale, and ROI
How companies should approach content challenges
How to improve (or streamline) your content supply chain

Form as a Service - FaaS template for Workfront (63) - Friday, June 21, 2024 at 09:48

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Event speakers

Jessica Liu

Principal Analyst, Forrester

Jessie Liu helps B2C marketers stay customer obsessed in a rapidly changing marketing landscape. Her research spans consumer personalization and the strategy, data, and technology required to deliver personalized moments, in addition to marketing operations and marketing resource management tools to coordinate behind the scenes. For six years, Jessie covered how brands use social media for consumer insights, marketing, and advertising. She also evaluated social technologies, including social listening platforms, social media management solutions, social adtech, and social suites.

Robert Haws

Principal Product Marketing Manager, Adobe

As Principal Product Marketing Manager for Adobe Experience Cloud, Rob Haws has led the highly collaborative product marketing efforts for Adobe’s content supply chain initiative over the last two years. In his eight years at Adobe, Rob has held various roles in marketing and go-to-market strategy, all of which have been focused on driving Experience Cloud portfolio-level initiatives, giving him a unique expertise in leveraging Adobe’s technology to empower businesses to achieve their goals. He has a degree in Economics and a masters in Marketing, both from Brigham Young University, and currently lives in Utah with his wife and five children.

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https://business.adobe.com/fragments/resources/cards/thank-you-collections/content-supply-chain

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Title

Use generative AI to boost content creation and meet customer demand.

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2024-06-25

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Explore the five-building blocks of an integrated content supply chain and how you can accelerate and optimize content creation using generative AI.

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