Adobe Digital Leaders Webinar

The New Front Door: Why Brands Must Optimize for AI Discovery Now

Length: 50 mins

As consumer behavior shifts from traditional search to generative AI tools, the way people discover brands is undergoing a fundamental transformation. These AI engines are quickly becoming the new front door to the customer journey—summarizing, recommending, and shaping perceptions in ways that brands can no longer ignore.

At Adobe, we’ve been working closely with brands to understand how large language models evaluate content—and we’ve built Adobe LLM Optimizer to help brands take control of their visibility, relevance, and performance in this new AI-driven landscape.

In this webinar, we’ll explore:

• The emerging discipline of Generative Engine Optimization (GEO) and why it's becoming essential for marketing, SEO, and content teams.
• How AI is reshaping brand visibility, what content LLMs prefer, and how companies can stay ahead.
• How Adobe LLM Optimizer, our newest agentic application, can enable your brand to continuously optimize for these AI channels.
• How Adobe is using LLM Optimizer to stay ahead of the GEO curve and recognize opportunities for its own content optimization.

Whether you lead digital strategy, content marketing, or brand initiatives, this session will provide the context, urgency, and tools you need to shape your presence—and thrive—in the AI-first era.