Kimaya Chaudhary — Adobe | Matt Vittorioso — Ally Financial
What is a data management platform? How is a DMP different from other technologies and how does it complement my existing tools? What use cases could a DMP enable that add value to my business? Get answers to these questions and more. Learn how the media DMP evolved into the enterprise DMP and why Adobe Audience Manager is the first and most extensive experience DMP available on the market. Discover how Audience Manager can fit into your marketing stack and how to use it at every stage of your marketing funnel. We'll review key concepts and frameworks to consider as you get started and explain DMP use cases to drive great customer experiences.
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Check out the keynotes, future innovations and key announcements from Summit Live.
Everything you need for great customer experiences — from AI-driven analytics to content optimisation at scale.