Cathy Chang, Jake Schlan — Palo Alto Networks
The core indicator of any strong marketing business is ROI, achieved by delivering an exceptional prospect and customer experience. Theories about how to hit revenue goals vary, but it's proven that algorithms and solid operations methods work. Integrating data science into the core of your marketing strategy not only helps your team but also your bottom line.
Leave this session knowing how data science shows up in these situations:
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