Founded in 1980, Panera is a leading restaurant brand with more than 2,400 bakery-cafes in the United States and Canada. Panera strives to deliver great food to their guests when they want it, how they want it and where they want it. Panera views personalisation as the intersection of good data, good design and good technology. Personalisation drives the bottom line not by simply showing an ad to a user, but by delivering the right experience to build brand loyalty and increase return frequency. Hear from Panera architect Shivany Shenoy and product manager Jeremy Tripp about how Panera has been driving the omnichannel experience and user journey for the past two years with Adobe Experience Cloud.
Takeaways from this session:
- Get an overview of implementing Adobe Target and Adobe Launch at Panera.
- Review examples of A/B testing and geo-targeted personalisation on Panera's integrated web.
- Discover the future of personalisation and digital marketing at Panera.