Customer Journey Analytics is a service built on Adobe Experience Platform that lets you join all of your data from every channel into a single interface for real-time, omnichannel analysis and visualisation, allowing you to make better decisions with a holistic view of your business and the context behind every customer action.
Connect all your customer data together
Connect and standardise data from every online or off-line source in Experience Platform for fast, non-destructive querying, analysis and modelling..
Interactively explore the whole journey
Visualise a customer’s journey across multiple channels sequentially, putting each action in context and enabling cross-channel analysis of things like flow and fallout.
Drive customer engagement with AI-powered insights
Unify marketing performance measurement to enable both strategic planning and tactical in-market optimisation.
Make it easy for anyone to use customer journey data
Give anyone in your company who is responsible for customer experience the ability to make data-driven decisions informed by a complete picture of a customer’s actions.
Provide executive access with our dashboard app
The Customer Journey Analytics dashboards app enables executives and business users to easily get real-time access to cross-channel insights from their mobile devices.
Unlock the power of data science
Provide access to data science tools that anyone can use to unlock deeper insights and perform more powerful analysis.
Get value faster
Discover customer insights from combined online and off-line engagement in minutes instead of days or weeks.
How Customer Journey Analytics compares to existing business intelligence (BI) solutions
Customer Journey Analytics
Existing BI systems
Comparing orders made on the web, in an app, at point of sale and through a call centre.
Track product purchases across channels in a single interface with integrated product, order and revenue metrics.
This requires complicated data science and is quickly out of date.
Many brands struggle to wrangle customer data and get the insight they need to deliver personalised experiences across channels. Adobe Experience Platform gives you the tools to make it possible. Read the solution brief to learn how.