Privacy and governance

Build and deliver privacy-conscious customer experiences with Adobe Journey Optimizer.

Consumers want to know their personal information is kept private and secure — and they need confidence in best-in-class data privacy, governance and security.

Journey Optimizer is built from the ground up on a hardened, scalable infrastructure with principles of security by design and offers the best from Adobe Experience Platform. Trust is foundational to Journey Optimizer — from privacy to security and data governance.


See what makes privacy and governance work.

Granular access controls

Manage data access to specific types of data and to particular groups or teams.

Data usage policies

Manage customer data usage and ensure compliance with regulations and corporate data-use policies.

Data hygiene

Keep data fresh and correct. Cleanse and delete it when required.

Automated consent management

Enforce marketing policies to respect the consent preferences of your customers.

Data encryption

Rest assured knowing Experience Platform data is encrypted at rest and in transit.

Data isolation

Use API-first sandboxes to virtually partition your business units or teams.

Activity audits

Identify granular actions performed by individual users in the application.

Dynamic field masking

Anonymise sensitive personal data in emails, SMS and other messages.

Customer-managed encryption

Own and manage your own keys for data encryption.

Message archival

Archive messages like emails to retrieve later on-demand.

HIPPA-ready platform

Personalise with PHI on a HIPAA-ready platform for US healthcare companies.

Learn more about advanced customer journey orchestration with Journey Optimizer.

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Adobe Journey Optimizer Security Overview

See what makes Journey Optimizer work in this eBook.

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Making great experiences requires trust.

At Adobe, we’re committed to protecting the security, privacy and availability of our products, systems and data — so you can deliver trusted experiences to your users every day.

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