Recordings & presentations of the Webcast Series 

Sign-ups made simple.
You want an enrollment experience that’s secure, compliant, and so painless that customers might actually find it refreshing. You also need to give them the flexibility to start on a mobile device, switch to another device, and then finish up wherever they are next. Today no one wants to deal with complicated paper-based forms. And everyone expects a great experience on every device. Going digital will save you time and money, and allow you to personalize enrollment to reduce abandonment.

Customer case: How OZ is transforming their customer onboarding journey.
Thomas Vandierendonck, Enterprise Architect at OZ
Like many other traditional companies, OZ was faced with the challenge shift paper workflows into digital solutions. See how OZ – powered by Adobe – transformed the customer onboarding process with the help of AEM Forms and Sign. www.oz.be

This webcast is hosted by experts from OZ, iDA Mediafoundry & Adobe.

Get a 360-degree view of customers
Many marketers face the challenge of truly understanding their customers - what they want, when they want it and how - to optimise campaigns, run promotions that work, enhance brand experience and meet other marketing expectations. This means it’s crucial to understand how individual customers interact with your brand — across channels — but data is often in silos, so piecing it together is nearly impossible. And even once you’ve compiled customer information, identifying actionable insights from multichannel data can be overwhelming.

Customer case: How Carrefour is improving campaigns and reduce waste.
John Greca - Head of Media Precision Marketing Platform at Carrefour
Carrefour uses AAM to manage audience data. Their new approach helps Carrefour to better understand existing consumers and point out audience segments that generate potential to improve campaigns and reduce waste. www.carrefour.eu

This webcast is hosted by experts from Carrefour, Multi Minds & Adobe.

Deliver the right experience at the right time.
Successful shopping experiences happen when the right content is presented at the right time throughout the customer’s journey—instore and online. It can be a challenge. But linking content creation, management, and delivery across all devices and channels is essential to create a seamless experience from discovery to purchase.

Customer case: Heineken is now able to connect with customers directly through the Magento site.
Revolutionising the Drinks Industry. Vaimo developed and built the single, core code repository that Heineken needed for international expansion. Not only do customers benefit from near-immediate delivery, but Heineken is now able to connect with customers directly through their site. This offers customers a seamless way to enjoy their favourite drink in comfort, whenever and however they want.

This webcast is hosted by experts from Heineken, Vaimo & Adobe.

Customer Engagement in Commerce.
Customers expect personalized experiences. The ever-evolving digital landscape challenges your company to deliver consistent experiences tailored to your customers.
The future of commerce experience is personalized, but personalization is not always personal.

How to stay relevant to your customers
What do you do to grasp the attention of your customers? Easy: deliver amazing and personalized experiences to your customers. The real question
is: how? 
What are the customer expectations of personalization in commerce experience and what is stopping businesses in delivering great experiences? Join us to discover the challenges and best practices in personalized experiences, as told by our experts from DSM, Accenture and Adobe, and learn how you can make your customer experiences future-proof.

This webcast is hosted by experts from DSM, Accenture & Adobe.

Create a consistent experience everywhere your customers are.
You want to deliver personalised messages to each of your customers. But as people switch between channels, it becomes more difficult to make sure that happens. It starts by synchronising your data, content and channels, so you can always deliver a message that feels personal, whenever or wherever someone sees it.

Transforming digital marketing from an IT driven to a customer business driven automation.

How the DVV / Les AP branch of Belfius Insurance transformed their digital marketing plan from an IT plan to a customer business plan. DVV / Les AP’s evolution towards an automated marketing platform based on some fundamental building blocks.