Pranay Goyal — Vmware
VMware software powers the world’s complex digital infrastructure. The company’s cloud, networking and security and digital workspace offerings provide a dynamic and efficient digital foundation to customers globally, aided by an extensive ecosystem of partners. In this session, Pranay Goyal, personalisation and A/B testing lead for VMware.com, discusses how the brand creates strategies for personalisation for a global audience and how they share the results and insights across the organisation. To Pranay, personalisation is so exciting because it can be simple and complicated at the same time. Brand expectations are at all-time highs, requiring continuous efforts to keep personalisation focused, valuable and up to date. VMware believes that personalisation is no longer an exception but an expectation.
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