Breakouts

Adobe Target & Adobe Experience Platform: The Future of Personalization

Ram Parthasarathy — Adobe

With consumer expectations for brands at an all-time high, marketers must align highly personalized capabilities for inbound channels with outbound communications to deliver deeper levels of engagement throughout the customer lifecycle, whether it’s for advertising, acquisition, upsell, cross-sell, retention, or loyalty. And marketers must do all this in a rapidly evolving technology landscape with a laser focus on consumer privacy and performance. Join Adobe experts to discuss the future of personalization and how Adobe Target and Adobe Experience Platform are evolving to power the next generation of personalized experiences.

In this session, you'll learn about the following:

  • Strategies and best practices that customers are using to develop personalization approaches every day.
  • The evolving technology landscape and what it means for performance, privacy, and how personalization can work in a cookieless world.
  • How Adobe Sensei can make decisioning more intelligent by using real-time and batch-scored models.

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