Entdecke die neue Art der Kundenerlebnisse.
Alle Trends zur Digital Experience. Jetzt die wichtigsten Sessions on-Demand ansehen und inspirieren lassen.
Entdecke die neue Art der Kundenerlebnisse.
Alle Trends zur Digital Experience. Jetzt die wichtigsten Sessions on-Demand ansehen und inspirieren lassen.
Hier alle Sessions erkunden
Alle Sessions sind mit deutschen Untertiteln verfügbar
Customer Experience mit Kundendaten optimieren
Data-Driven Optimization with Customer Journey Analytics at OTTO
Andreas Stuht
With Customer Journey Analytics (CJA), Adobe provides the next generation of its Adobe Analytics offering. Hear the questions OTTO had when they first heard about CJA, and learn what they discovered when they delved into these questions: What are the advantages of CJA? How does CJA differ from Adobe...
23 Min
How DX at scale free up Auto OEM Cashflow with Dr. Dieter Zetsche
Jan Borgwardt, Dr. Dieter Zetsche
Transformation programs in automotive, like electric vehicles, autonomous driving, and connectivity, are in full swing and put every OEM in a delicate situation. While their development costs take a significant part out of the books, the resulting revenue hasn’t kicked in. Additionally, OEMs need to ensure...
26 Min
Creating a Roadmap for CDP Selection and Success
Matt Skinner, Jerry Stoffl
Learn how to select and be successful with a customer data platform. Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success. In this session, we discuss: The importance of building a first-party data...
23 Min
DMP vs. CDP: How and Why to Evolve
Nina Caruso, Chris Stolz
For the past several years, data management platforms (DMP) have been at the forefront of an organization’s acquisition arsenal, driving scaled audiences for personalized marketing. Now, as organizations contend with data deprecation, privacy regulations, and their customers’ continued demand for...
24 Min
How to Make the Most of Adobe Real-Time CDP
Shruti Jagtap, Sunish Verma, Aimee Gregg
Adobe’s Real-Time CDP has changed how marketers reach their customers across various channels and deliver personalized customer experiences at scale. Its cutting-edge features break down data silos and create connections across the entire enterprise. We’ll demonstrate how brands can create business value with...
18 Min
Unvergessliche Kundenerfahrungen mit Marketing-Automation
Create and Manage Personalized Next-Best Offers
Ken Lam, Brandon Poyfair
The Adobe Journey Optimizer decisioning services enables organizations to intelligently define, manage, and personalize next-best offers across customer interactions. In this session, learn about: Exploring market trends and use cases for personalizing offers across all customer interactions Creating and managing offers with a central offer library Applying...
28 Min
Omnichannel Engagement with Adobe Journey Optimizer
Bridgette Darling, Ben Tepfer
Never has there been more opportunity for brands to reimagine how they engage with customers across the complete lifecycle. Customers expect experiences to be consistent, contextual, and personal—whether they’re at home browsing a website, speaking to...
31 Min
Fan Engagement from Start to Finish and Beyond
Roger Woods, Aidan Lyons
In the fast-paced world of Formula One racing, garnering loyalty and keeping fans engaged is key to a club’s success. And engagement goes far beyond race day. It’s every interaction that creates fan excitement and connection before, during, and after the big event. It’s about...
26 Min
Enhancing Personalization in Financial Services
Kieran Smith, Srinath Kanisapakkam
Digital channels usage in Financial Services continues to grow, and with this increase in usage, comes an increase in customer expectation. Customers are seeking more meaningful interactions that support their financial wellness and help them with decision-making. Individuals expect content...
29 Min
Orchestrating and Delivering Personalized Consumer Journeys
Sundeep Parsa, Andrea Pennycooke, Sarah Takahashi
Digital channels usage in Financial Services continues to grow, and with this increase in usage, comes an increase in customer expectation. Customers are seeking more meaningful interactions that support their financial wellness and help them with decision-making. Individuals expect content...
30 Min
Orchestrate B2B Customer Journeys Across Marketing and Sales
Brian Glover, Bill Kircos, Renee Boertje
Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace...
22 Min
Content personalisieren und Kunden inspirieren
Top CMS Innovations- AEM Sites
Haresh Kumar, Cedric Huesler
In a digitally focused world, delivering personalized experiences means delighting your customers at every interaction. Discover the top innovations for digital experience management featured in Experience Manager Sites. Learn how you can get ahead in the constantly evolving landscape of digital transformation with a walkthrough of the latest...
30 Min
Top DAM Innovations: Adobe Experience Manager Assets
Josh Ramirez, Elliot Sedegah
Make sure that you’re getting the most out of your Adobe Experience Manager Assets investment. In one quick session, walk away with the information you need to empower your teams with the cutting-edge features of a next-gen digital asset management system. Learn about the newest and most exciting features of Experience Manager Assets....
23 Min
How Kaufland Transitioned to Experience Manager in the Cloud
Santosh Mishra, Benjamin Gantikow
With a modern cloud foundation, you can accelerate your digital initiatives to deliver best-in-class customer experiences. Learn how the Schwarz Group, known for leading food retail brands like Lidl and Kaufland, revamped its customer experience management by transitioning its Adobe Experience Manager...
23 Min
Build Sites Faster with Adobe Experience Manager Headless
Sean Steimer, Duy Nguyen
Quickly bootstrap and deploy single-page apps (SPA) using Adobe App Builder workflows and tools, no traditional Experience Manager skills, like Java and Sling, required. With Experience Manager Headless, marketers and developers can each have expertise of their own domain — developers control the overall application framework, styling, and routing while...
29 Min
Fuelling ROI and Personalized CX - LOT airlines
Arkadiusz Gawryluk, Ed Forman, Samira Imsirovic-Kaya
Delivering the personal experiences customers expect today demands a reimagined approach to content development and delivery. Companies must evolve workflows and the end-to-end value supply chain to improve experiences while driving conversion and ROI. IBM describes ...
19 Min
Content Personalization That Delivers Business Value
Haresh Kumar, Jay Sivasailam, Ben Tepfer
Delivering engaging, personalized, and consistently exceptional experience at every moment of touch has now become a competitive differentiator that can make or break your business. With the number of devices and the speed with which your audiences switch channels during their jour...
23 Min
Außergewöhnliche Kundenerlebnisse im E-Commerce
Hybrid Commerce Strategy – Business Driver or Frankenstein?
Bethan Williams-James
With the increase in purchasing options for the digital buyer, how do businesses today combine multiple business models to create a hybrid strategy? Explore the adoption of hybrid commerce, and get advice on how to make holistic decisions that help drive your business rather than business model bolt-ons, which can cause technology issues later down the...
20 Min
What Is Composable Commerce?
Marion Freijsen, Ray Bogman
Composable commerce — what is it and where does it come from? Perhaps you’re already using it without realizing it. Marion Freijsen and Ray Bogman of Adobe explore how this modular setup can help your organisation’s e-commerce and how its flexible approach can help you speed up innovation. In...
21 Min
Create a Digital Transformation with your B2B Commerce Investment
Ed Kennedy
If done correctly, investing in B2B e-commerce can transform your company and even your industry. In fact, according to Deloitte Insights, high digital maturity firms report 65% higher profit margins than their lower maturity counterparts. In this session, hear how firms...
19 Min
Self-Driving Stores: Supercharge Your Store with Data and AI
Ryan Rozich
B2C and B2B e-commerce sales have been on fire in the past few years and have huge potential to grow. Business owners need to step up their own shopping experiences to capitalize on this growth and compete with giants like Amazon. As the e-commerce market evolves, new opportunities will emerge leveraging data and AI. Learn more about the...
27 Min
Adobe Commerce 2022: More Flexible and More Intelligent
Chris Hedge
Learn how Adobe Commerce is delivering personalized and intelligent commerce and powerful developer experiences. Known for its ability to support multiple brands and markets, B2B and B2C commerce, a fast time to market, and commerce at scale, Adobe Commerce continues to advance experience-driven...
28 Min
Transforming Hotel Purchasing with an Online Marketplace
Shannon Hane, Angela Troccoli, Vincent Olicki
Business buyers are pivoting to online channels in droves, and franchises are not immune. Savvy organizations are responding to the challenge with a model borrowed from digital natives: online marketplace. These marketplaces are bringing more convenient, well-priced, easy-to-use purchasing with the B2C-like digital experience that buyers crave....
34 Min
Bessere Kundenerlebnisse durch effizientes Work Management
An Introduction to Work Management with Adobe Workfront
Eric Lopez
What is Workfront? Why did Adobe acquire it? Can it help my team? For everyone who has asked these and similar questions, join us for an introduction to Adobe Workfront. Eric Lopez, Sr. Manager and expert Solution Consultant, explains the “why” of collaborative work management, how Adobe Workfront is...
29 Min
The Future of Adobe Workfront
Laurel Hahn Zimmer, Brent Rudewick
It has been said that the best way to predict the future is to create it. Join product leaders Brent and Laurel as they give you a sneak peek at the future for Adobe Workfront. Hear about their vision for the future of work, how it impacts product priorities, and the connection to the larger Adobe strategy. Discover how Adobe Workfront can help you better plan, execute,...
25 Min
How Mattel Deployed Workfront Across 10 Brands and 15 Groups
Marty Gawry, Jeff Hron, Will Cistone, Krupa Shah
Barbie, Hot Wheels, Fisher-Price... brands we know and love. For these brands, like many others, Mattel was faced with the challenge of managing projects globally across multiple brands and groups using disparate systems. Hear how Mattel simplified...
28 Min
Track and Optimize Work Across the Marketing Lifecycle
Steve Wirig
Organizations lack a consistent model for tracking work across the marketing lifecycle. This makes it virtually impossible for leadership to connect various teams using disparate products and gain visibility into the status and ROI of marketing activities. Steve Wirig shows the future of connecting Adobe...
23 Min
Automating Document Workflows for Digital Transformation
Ben Vanderberg, Wes Hopkins
Projects move at a fast pace, and the last thing you want to deal with is manually creating the paperwork. With Adobe Workfront Fusion and the Adobe PDF Services connector, most of that can be automated with no code. Create data-driven documents, publish, connect a...
24 Min
When Marketing Work Flows, Customer Experiences Do Too
Steve Hammond, Kari Woolf, Scott Horst, Eva Bruchez
The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe...
24 Min
Keynotes and Sneaks
Keynote: Die digitale Wirtschaft personalisieren
Erfahre von Adobe-Experten, Schauspielerin Gilian Anderson, Alex Scott - Filmemacher und ehemaliger Fußballer, Dame Vivien Westwood, Lorenzo Bertelli, Director PRADA Group, und vielen anderen wie Customer Experience die Währung unserer digitalen Wirtschaft ist.
Summit Sneaks
Werfe einen Blick auf mögliche zukünftige Entwicklungen, an denen wir arbeiten. Die Schauspielerin, Philanthropin und Produzentin Kristen Bell ist die Gastgeberin.