Hybrid Commerce Strategy – Business Driver or Frankenstein?

Bethan Williams-James

With the increase in purchasing options for the digital buyer, how do businesses today combine multiple business models to create a hybrid strategy? Explore the adoption of hybrid commerce, and get advice on how to make holistic decisions that help drive your business rather than business model bolt-ons, which can cause technology issues later down the...

What Is Composable Commerce?

Marion Freijsen, Ray Bogman

Composable commerce — what is it and where does it come from? Perhaps you’re already using it without realizing it. Marion Freijsen and Ray Bogman of Adobe explore how this modular setup can help your organisation’s e-commerce and how its flexible approach can help you speed up innovation. In...

Create a Digital Transformation with your B2B Commerce Investment

Ed Kennedy

If done correctly, investing in B2B e-commerce can transform your company and even your industry. In fact, according to Deloitte Insights, high digital maturity firms report 65% higher profit margins than their lower maturity counterparts. In this session, hear how firms...

Self-Driving Stores: Supercharge Your Store with Data and AI

Ryan Rozich

B2C and B2B e-commerce sales have been on fire in the past few years and have huge potential to grow. Business owners need to step up their own shopping experiences to capitalize on this growth and compete with giants like Amazon. As the e-commerce market evolves, new opportunities will emerge leveraging data and AI. Learn more about the...

Adobe Commerce 2022: More Flexible and More Intelligent

Chris Hedge

Learn how Adobe Commerce is delivering personalized and intelligent commerce and powerful developer experiences. Known for its ability to support multiple brands and markets, B2B and B2C commerce, a fast time to market, and commerce at scale, Adobe Commerce continues to advance experience-driven...

Transforming Hotel Purchasing with an Online Marketplace

Shannon Hane, Angela Troccoli, Vincent Olicki

Business buyers are pivoting to online channels in droves, and franchises are not immune. Savvy organizations are responding to the challenge with a model borrowed from digital natives: online marketplace. These marketplaces are bringing more convenient, well-priced, easy-to-use purchasing with the B2C-like digital experience that buyers crave....