Data-Driven Optimization with Customer Journey Analytics at OTTO

Andreas Stuht

With Customer Journey Analytics (CJA), Adobe provides the next generation of its Adobe Analytics offering. Hear the questions OTTO had when they first heard about CJA, and learn what they discovered when they delved into these questions: What are the advantages of CJA? How does CJA differ from Adobe...

How DX at scale free up Auto OEM Cashflow with Dr. Dieter Zetsche

Jan Borgwardt, Dr. Dieter Zetsche

Transformation programs in automotive, like electric vehicles, autonomous driving, and connectivity, are in full swing and put every OEM in a delicate situation. While their development costs take a significant part out of the books, the resulting revenue hasn’t kicked in. Additionally, OEMs need to ensure...

Creating a Roadmap for CDP Selection and Success

Matt Skinner, Jerry Stoffl

Learn how to select and be successful with a customer data platform. Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success. In this session, we discuss: The importance of building a first-party data...

DMP vs. CDP: How and Why to Evolve

Nina Caruso, Chris Stolz

For the past several years, data management platforms (DMP) have been at the forefront of an organization’s acquisition arsenal, driving scaled audiences for personalized marketing. Now, as organizations contend with data deprecation, privacy regulations, and their customers’ continued demand for...

How to Make the Most of Adobe Real-Time CDP

Shruti Jagtap, Sunish Verma, Aimee Gregg

Adobe’s Real-Time CDP has changed how marketers reach their customers across various channels and deliver personalized customer experiences at scale. Its cutting-edge features break down data silos and create connections across the entire enterprise. We’ll demonstrate how brands can create business value with...