Create and Manage Personalized Next-Best Offers

Ken Lam, Brandon Poyfair

The Adobe Journey Optimizer decisioning services enables organizations to intelligently define, manage, and personalize next-best offers across customer interactions. In this session, learn about: Exploring market trends and use cases for personalizing offers across all customer interactions Creating and managing offers with a central offer library Applying...

Omnichannel Engagement with Adobe Journey Optimizer

Bridgette Darling, Ben Tepfer

Never has there been more opportunity for brands to reimagine how they engage with customers across the complete lifecycle. Customers expect experiences to be consistent, contextual, and personal—whether they’re at home browsing a website, speaking to...

Fan Engagement from Start to Finish and Beyond

Roger Woods, Aidan Lyons

In the fast-paced world of Formula One racing, garnering loyalty and keeping fans engaged is key to a club’s success. And engagement goes far beyond race day. It’s every interaction that creates fan excitement and connection before, during, and after the big event. It’s about...

Enhancing Personalization in Financial Services

Kieran Smith, Srinath Kanisapakkam

Digital channels usage in Financial Services continues to grow, and with this increase in usage, comes an increase in customer expectation. Customers are seeking more meaningful interactions that support their financial wellness and help them with decision-making. Individuals expect content...

Orchestrating and Delivering Personalized Consumer Journeys

Sundeep Parsa, Andrea Pennycooke, Sarah Takahashi

Digital channels usage in Financial Services continues to grow, and with this increase in usage, comes an increase in customer expectation. Customers are seeking more meaningful interactions that support their financial wellness and help them with decision-making. Individuals expect content...

Orchestrate B2B Customer Journeys Across Marketing and Sales

Brian Glover, Bill Kircos, Renee Boertje

Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace...