INFORME

Un sistema de DAM impulsado por IA: líder en The Forrester Wave

Adobe fue reconocido como líder en el informeThe Forrester Wave™: Digital Asset Management Systems, Q1 2026.

Según Forrester, "Para Adobe, el sistema de DAM es el asesor de experiencias en Adobe Experience Manager al que se puede acceder sin problemas desde cualquier aplicación y que ofrece recomendaciones de contenido inteligentes y enriquecidas, así como experiencias alineadas con la marca, para ayudar a las empresas a impulsar la lealtad del cliente".

Creemos que nuestro sistema DAM, Adobe Experience Manager Assets, conecta la planificación, creación, gestión, activación y medición en una plataforma inteligente con:

Agentes de IA que respaldan el descubrimiento, la gobernanza y la optimización de contenido.
Creación de contenido seguro para la marca integrado en Adobe Express.
Flujos de trabajo optimizados integrados en Adobe GenStudio.

Consulta el informe The Forrester Wave™: Digital Asset Management Systems, Q1 2026 para entender la evaluación de Adobe.

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Forrester no respalda ninguna empresa, producto, marca o servicio incluido en sus publicaciones de investigación y no aconseja a nadie que seleccione los productos o servicios de cualquier empresa o marca basándose en las calificaciones incluidas en dichas publicaciones. La información se basa en los mejores recursos disponibles. Las opiniones reflejan el criterio en el momento y están sujetas a cambios. Para más información sobre la objetividad de Forrester, lee aquí.

The Forrester Wave™: Digital Asset Management Systems, Q1 2026

Leer el informe

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Un sistema de DAM impulsado por IA: líder en The Forrester Wave

The Forrester Wave™: Digital Asset Management Systems, Q1 2026

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