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INFORME

El estado de la automatización del marketing en la era de la IA.

Para lograr una ventaja competitiva, los equipos de marketing deben modernizar la tecnología y los procesos, adoptar la automatización e integrar la IA.

Profesionales del marketing de todo el mundo han compartido con nosotros sus ideas y prácticas recomendadas.

Echa un vistazo al informe El estado de la automatización del marketing en la era de la IA para descubrir cómo las empresas líderes del marketing B2B están mejorando las experiencias de cliente, progresando en la canalización e impulsando los ingresos gracias a una automatización eficaz del marketing. También conocerás mejor las cinco claves del éxito:

  • Establecer una base de datos para liberar el poder de la IA
  • Comprender a los grupos de compra de los distintos recorridos y consolidar esta relación
  • Entregar contenido personalizado a escala
  • Utilizar la IA para ampliar a escala unas interacciones con clientes inteligentes e interactivas
  • Mejorar el análisis, la medición y la atribución de recorridos

Obtén el informe.


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More than 60% of market leaders plan to use generative AI to generate text, images, and conversation summaries.
cardTitle
El estado de la automatización del marketing en la era de la IA.
cardImage
CardDescription
Conoce los cinco pasos clave del éxito de la automatización de marketing y cómo las empresas líderes obtienen una ventaja competitiva al integrar el poder de la IA.
cardDate
2024-09-06
primaryTag
caas:content-type/report
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caas:content-type/report, caas:products/marketo-engage-bizible