Media companies are looking towards the future and investing in new technology to put data into action, with the goals of improving the customer experience and building loyalty. Join Adobe and Warner Bros Discovery in a discussion of how data is impacting the marketing and advertising efforts of media companies and how Warner Bros Discovery is leaning into data to fuel its strategy.
This session will discuss:
- The utilization of data in the activation of media through audience segmentation and analytics
- How Warner Bros Discovery is preparing for changes in privacy regulations and the departure of third-party cookies
- Key insights from Warner Bros Discovery’s journey in turning data into action