Data in Action at Warner Bros Discovery - S119

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  • Sam Garfield

    Sam Garfield

    Director, Industry Strategy for Media and Entertainment, Adobe

  • Shauna Brown

    Shauna Brown

    Director of Advanced Advertising – Audience and Analytics , Warner Bros. Discovery


Media companies are looking towards the future and investing in new technology to put data into action, with the goals of improving the customer experience and building loyalty. Join Adobe and Warner Bros Discovery in a discussion of how data is impacting the marketing and advertising efforts of media companies and how Warner Bros Discovery is leaning into data to fuel its strategy.

This session will discuss:

  • The utilization of data in the activation of media through audience segmentation and analytics
  • How Warner Bros Discovery is preparing for changes in privacy regulations and the departure of third-party cookies
  • Key insights from Warner Bros Discovery’s journey in turning data into action


Industry Focus: Consumer Goods, Media & Entertainment, TV/Broadcast

Type: Session

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