Driving Meaningful Content and Agility with Walgreens and Lumen - S112
SPEAKERS
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Director, Program Management and Marketing Ops, Lumen
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Director of Digital Technology and Operations, Lumen
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Head of Creative, Walgreens
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ABOUT THE SESSION
In this session, you'll learn from both Walgreens and Lumen how:
- The Walgreens Writers Room chose to think more like TV producers than advertisers to address the need for more relevant, personalized, and representative content
- Walgreens leveraged the power of Workfront, along with Adobe creative and asset management applications, to deliver more meaningful content quickly and credibly
- An efficient content engine can both capture and reflect the diverse perspectives that build customer trust
- How Lumen manages marketing workflows through Workfront and Marketo Engage alongside other Experience Cloud applications
- Key business problems that Lumen is solving by integrating the two applications
- How Lumen's teams have benefited from streamlined workflows and campaign agility
Industry Focus: B2B, Commerce, Consumer Goods, High Tech, Manufacturing, Retail, Distribution/Wholesale
Type: Session
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