Driving Meaningful Content and Agility with Walgreens and Lumen - S112

Share this page

SPEAKERS

ABOUT THE SESSION

In this session, you'll learn from both Walgreens and Lumen how:

  • The Walgreens Writers Room chose to think more like TV producers than advertisers to address the need for more relevant, personalized, and representative content
  • Walgreens leveraged the power of Workfront, along with Adobe creative and asset management applications, to deliver more meaningful content quickly and credibly
  • An efficient content engine can both capture and reflect the diverse perspectives that build customer trust

 

  • How Lumen manages marketing workflows through Workfront and Marketo Engage alongside other Experience Cloud applications
  • Key business problems that Lumen is solving by integrating the two applications
  • How Lumen's teams have benefited from streamlined workflows and campaign agility

Industry Focus: B2B, Commerce, Consumer Goods, High Tech, Manufacturing, Retail, Distribution/Wholesale

Type: Session

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

More sessions that may interest you.

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy