In a world that demands personalized and relevant customer experiences at every interaction, there is often a group of users forgotten in the process – the content authors. If tools and processes are complex and outdated, how can we expect content teams to create the best possible experiences for customers? Join this session to learn how the combination of Adobe Experience Cloud solutions and new ways of working together help to increase content authors’ efficiency and ability to deliver highly personalized customer experiences.
This session will discuss:
- Real world examples of how content authors are delivering great experiences for customers
- Insights and lessons learned from simplifying workflows to connecting people, processes, and tools
- How integrations across Adobe Experience Cloud solutions provide the ideal platform for delivering personalization at scale