How BNY Mellon Improved Campaign Execution with People, Process and Adobe Technology - S127

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In Financial Services, marketing organizations are looking to execute highly personalized campaigns that build and deepen customer relationships while establishing an audit trail that reduces risk. But for many, campaign execution is reliant on agency support and manual processes that are disjointed and inefficient. Join this session to learn how BNY Mellon transformed its processes, technologies, and skillsets to drive better customer and business outcomes.

In this session, you will learn how to:

  • Build an inclusive, dedicated in-house team that produces better results (and has fun doing it!)
  • Reduce risk through end-to-end audit trails that identify issues
  • Embrace a culture of learning to help drive business success

Industry Focus: B2B, Financial Services & Insurance

Type: Session

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