How listening to your customer during the sales cycle can help you drive sales - S101

Share this page

SPEAKERS

ABOUT THE SESSION

Voice of the Customer (VoC) data – such as responses to digital forms, chat and voice transcripts, call center records, and more – can enrich your customer profiles so they’re more useful and informative. Analyzing VoC data alongside transactional and behavioral data can help you understand what your customers need at any given time, allowing you to design better and more personalized journeys and experiences. Join Medallia to learn how its VoC solutions capture and analyze signals across in-person and digital channels to generate insights that drive action through the Adobe Experience Platform.

In this session, we’ll discuss:

  • Delivering real personalization through VoC programs that cover multiple (if not all) channels
  • Listening to your customers constantly (not once a year) to drive immediate action across the entire customer lifecycle through solutions like Adobe Experience Cloud
  • Using VoC as an important first-party data source for lead qualification, better understanding of a customer's needs during the entire sales cycle, and retention improvement

 

Industry Focus: B2B, Consulting/Agency, High Tech

Type: Session

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

More sessions that may interest you.

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy